what's in a name ? everything right !
DESCRIPTION
Brand & product names are critical. Here's how to make sure you get it right, based on 25 years experience and working with over 100 Startups at SOSventuresTRANSCRIPT
What’s in a name ?
Thursday, August 2, 2012
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?
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Who do you think they are ?
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Name that bus company ?
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What words come to mind ?(brand values...)
Thursday, August 2, 2012
What’s in a Name ?
Everything !
It sums up everything about you in one word
whether you like or not.........
Thursday, August 2, 2012
Vision
Identity - Brand - Name
Values (What’s important)
Skills (What we’re good at)
Behaviour (What we do)
Environment - Contact with real world, day to day
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$000,000’s at stake
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The Age of Stupid (names) ?
1) Trade local - who does what ? - Bob’s bicycle shop
2) Trade national/international - who does what, where ? - East India Trading Co, Ford Motor Co
3) Trade globally - nobody knows who is doing what, or where ?????
- Zynga, E-bay, Apple, Zappos
Thursday, August 2, 2012
A Name is an ‘Identity’
Remember -
You cannot NOT communicateas a person
as a company
Silence has a meaning
It all adds up....
Geek ???
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So what are the elements of a name ?
Words (new ? variations ? existing ?)
Imagery (paints 1000 words)
Colours
Sound ?
Smell ?????
Taste ?????
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AvegoWalMart
MySpacePoundstore
Also Think Hermann !!
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The Challenge
1) Identify 3 words (values/qualities) that you’d like your customers to use to describe your company
2) Identify 3 alternative names for your company that communicate those values
Thursday, August 2, 2012