crowdsourcing tech trends: what's hot right now?
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by Trond Undheim, Ph.D, Founder, Yegii, Inc.,
Senior Lecturer MIT Sloan School of Management.
Crowdsourcing tech trends
What’s hot right now?
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
WHEN IT ALL BEGAN?
“Remember outsourcing? Sending jobs to India
and China is so 2003. The new pool of cheap
labor: everyday people using their spare cycles to
create content, solve problems, even do corporate
R & D” Jeff Howe, The Rise of Crowdsourcing, Wired, June 2006.
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
THE HISTORY OF
CROWDSOURCING
• Outsourcing a task to the public in the form of
an open call is a typical strategy of wise rulers.
•We find it in thousands of year old fairytales.
• It is also a community based principle.
•Building a log cabin (Finland: talkoot).
•Harvesting (Norway: dugnad).
•Construction (US Mid-West: barnraise)
• In modern times, it reappeared with open
source software programming (1970s). Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
THE HISTORY OF
CROWDSOURCING
• Famously, the 1714 Longitude Prize
• Problem: to navigate safely at sea.
• Won by clockmaker John Harrison.
• Accurate marine chronometer.
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
PRIZE V. COLLABORATION
• Academic distinctions may include:
•Crowdsourcing (prize v. collaboration model)
•Internal sourcing
•Designated contracting
•Co-creation
•Hybrid prize & collaboration model (Yegii)
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
FROM “CROWD” to
“EXPERTS” to “SOCIAL”
• “Crowd”—poor term—implies “mob behavior”.
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
MY VIEW
"Crowdsourcing is currently
moving up the value chain and
is no longer only for fringe
freelance work.“
Trond Undheim, Founder, Yegii, Inc.
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
CROWDSOURCING TODAY
• Multifaceted phenomenon—still evolving.
•Not yet established, but viewed as innovative.
•Few corporates have used it extensively.
•Few people have participated.
• Motivation is largely misunderstood.
•Status (Weber)?
•Money (Marx)?
•Community feeling (Durkheim)?
•All of the above?
• Embraced by Millennials.
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
RIGHT NOW
Unconference (def.):
“a participant
driven event” Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
Capitalize on Market Failure • Information overload • Idle expertise spread globally • No organization has all expertise
Crowdsource Insight on Disruptive Innovation
WHAT WE DO
“Yegii is AirBnB for experts—from life science, energy, to finance”
Online subscription platform to access info.
BUSINESS MODEL
Scalable on demand research for large projects. Quality control by Advisory Board (Air Force Brigadier General, Fortune 1000 Execs, Non-profit experts)
This frog got stuck as the lake froze unexpectedly and quickly. Industry disruption means sudden change. Join Yegii—see the ice coming!
3rd PARTY TEXT ANALYTICS ON YEGII’S KNOWLEDGE PLATFORM COURTESY: LUMINOSO.COM
The traditional sources • Accenture Technology Vision (86/100) • Deloitte Tech Trends (80/100) • IEEE Top Tech Trends for 2014 (76/100) • Gartner Top 10 Strategic Technology Trends for
2014 (76/100) • TR 10 breakthrough technologies 2014 (83/100) Breakthroughs? • 3-D printing, robotics, learning, wearables,
personal health.
TECH TRENDS RIGHT NOW
Yegii’s unique sources • Smaller trade association publications • Parliamentary Tech Assessments (EPTA etc.) • Government commissioned reports • Unique student papers • VC firm insight papers
• Internet Trends 2014 – Mary Meeker Kleiner Perkins
• Polytechnic university news offices • Terahertz tech gets a major push (78/100)
Breakthroughs? • Terahertz
TECH TRENDS RIGHT NOW
CONVERSE LIKE AN EXPERT IN A WEEKEND
2 Random hits 1 Hit or miss
4 Insights that matter
3 Miss
Clients:
TRACTION
Hundreds of Experts: Energy Startup CEO, Air Force General, Columbia/MIT PhDs, McKinsey & BCG consultants, Energy policy Professors, etc.
Trond Undheim, Ph.D., Founder, CEO Lecturer, MIT Sloan. Oracle Corp., EU policy maker.
MANAGEMENT TEAM
James Barnett, MBA, CTO Architect, Drupal Development, IT Professor at Babson, Barnettech Consulting, IDG, Fidelity.
Tina Choi, MA., COO & Expert Outreach Communications Lead at Ashoka. White House Fellow. UN. Random House. Oxford, Harvard.
Social
Network
Professional
Network
Insight
Network
Sources
Accenture Technology Vision:
http://yegii.com/asset/accenture-technology-vision-241
Deloitte Tech Trends: http://yegii.com/asset/deloitte-tech-
trends-116
IEEE Top Tech Trends for 2014: http://yegii.com/asset/top-
technology-trends-2014-351
Gartner Top 10 Strategic Technology Trends for 2014:
http://yegii.com/asset/top-10-strategic-technology-trends-
2014-337
Internet Trends 2014 – Mary Meeker - Kleiner Perkins:
http://yegii.com/asset/internet-trends-2014-mary-meeker-
kleiner-perkins-1029
Terahertz tech gets a major push:
http://yegii.com/asset/terahertz-tech-gets-major-push-991
TR 10 breakthrough technologies 2014:
http://yegii.com/asset/tr-10-breakthrough-technologies-
2014-951
Crowdsourcing tech trends: what’s
hot right now?, 26 June 2014
