What’s Google been up to lately?by Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/

Search Quality & Web SpamSeries of various algorithms and iterations.

Index Bloating• Thin, automated, repetitive content pages• Indexable search results and tags• ‘SEO’ keyword pages

Reference:googlewebmastercentral.blogspot.com.au/2011/05/more-guidance-on-building-high-quality.html

Poor UX• Ad placement • Navigation, Design & Layout

Reference:http://googlewebmastercentral.blogspot.com.au/2012/01/page-layout-algorithm-improvement.html

Over-Optimisation• Inbound Links: Anchor Text• On-Page Tricks• Keyword Stuffing

Reference:support.google.com/webmasters/bin/answer.py?hl=en&answer=35769

Link Schemes• Automated• Blog Networks• Spam• Mass-Scale ‘Clever’ Tactics

Reference:seomoz.org/ugc/why-link-schemes-fail

Penalty.What to do?

- Technical Problems.- Algorithmic Filters.- Manual Action.- Actual Penalties.

Traffic / Rankings Affected

No Yes

Link WarningNo

Yes

Technical Audit

Technical Issues?No Yes

Fix

PreventativeLink Audit

SitewideNo YesSelectiveLink Audit

De-indexed YesNo

Link Removal

Determine Affected Pages & Keywords

Reconsideration RequestDisavow

Helpful Tips.And time savers.

Inbound links with rel=“nofollow”Not part of Google’s link graph.Can’t help. Can’t harm. Period.

TIPS

Links from de-indexed networksNo longer have the capacity to harm youCan harm if re-included, which is unlikely.

TIPS

Google Webmaster ToolsIt’s enough to clean links exported from GWTNo need to pay for additional tools. Nice!

TIPS

Don’t remove all your linksIdentify bad links and remove in stages.Document and communicate frequently.

TIPS