What’s New (or at leastuseful) with Google

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Embrace Google’s brain

Google monitors your searches

Feature AND bugExpands search to find related infoFilters search to limit parameters

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Beware of Featured Snippets

Google can’t read, gets lazy

Show this to clients to build F.U.D.(Fear, Uncertainty & Doubt)

Make sure your library info is search-engine-friendly!

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Univ of Colorado Norlin library

I needed to know today’s library hours

I Googled norlin library hours

The featured snippet was WRONG

The right answer required 2 more clicks!

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cc

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Shake up your routine

Search while logged in

Search in Incognito mode

Search with a VPN

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Mobile searching

On mobile:Most searches are spokenSearch tools are hiddenCan’t view >10 results at a timeSometimes fewer ads

Different results than laptop search!

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Speaking your search

“Search by voice”You speak your query, Google reads the

first result out loud

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Speaking your search

Use the on your mobile keyboardQuery treated just like a typed searchNotice how you express yourself

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Watch for tools, advancedsearchUsually on search results page

Look for or or

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Google News search toolsAdvanced search is hiding, and sort-

by-relevance/date is gone

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Search news at Google.de

Go to Google.deType in your queryOn results page, click NewsNow you have MORE tools

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Google Tricks

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Tricks that sometimes work

Repeat a search termbotanic library

library botanic library

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botanic library library botanic library

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Tricks that sometimes work

Change the order of the search termsDifferent results for“hydraulic fracturing” wastewaterwastewater “hydraulic fracturing”

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Tips and tricks

Use * as a place-holdersite:bibliothek.*.de ORsite:library.*.de

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Tips and tricks

SOME punctuation mattersmarketers’ is different than marketer’son-site also retrieves onsite and on site

café is different than cafe

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Tips and tricks

Plural vs. singular nounsautonomous vehicles statistics

gets different results thanautonomous vehicle statistic

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Tips and tricks

Remember the range search (..)2018..2020 for date ranges

Use intitle: to get focused contentintitle:"autonomous vehicles"

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Tips and tricks

For terms you want closely related,try all these:

word1 word2

word1–word2“word1 word2”“word1 * word2”

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In first 30 results:

millennials sustainability: 5 unique hits

millennials–sustainability: 3 unique hits

“millennials sustainability”: 17 unique hits

“millennials * sustainability”: 12 unique hits

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Tips and tricks

Watch for missing search terms

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Tips and tricks

Watch for missing search terms

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Tips and tricks

Simple date search – before:yyyy andafter:yyyy

Better More results than using date toolGoogle still can’t handle dates well

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83 results

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8.390 results

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Using Google to hack a site

Can’t find something in a web site?Google it with site:

May find unindexed pageMay find archived copy

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Other (possiblyuseful) Google Tools

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Look for hidden signals

Google Search Trendstrends.google.deWhen are people thinking about

something?What words do they use?

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Reverse Image Search

Go to images.google.de

Click camera icon

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Ignore the top of the results

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Google Lens (app)

Search through your cameraSearches for similar productsGets info on landmarksIDs plants and animalsReads barcodes & QR codesLinks you to books

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Google’s Dataset Search

Includes OA aggregators (dryad,figshare)

Searches metadata, not the data directlyQuality of metadata varies wildly

toolbox.google.com/datasetsearch

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Questions?

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