what types of local stories cause engagement?
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What Types of Local Stories Cause Engagement?TRANSCRIPT
9 Types of Local Stories That Cause EngagementMarch 2013
-The importance of headlines
-Web writing
-Your daily workflow Visual
Storytelling -Finding images,
videos and stories
-Your Facebook page
-Identifying and tracking your
community
Previously on #NPRKnight…
#NPRKnight Highlights
Briana O’Higgins, KMUW
#NPRKnight Highlights
#NPRKnight Highlights
#NPRKnight Highlights
-Distribution: Sharing your stories as a
station or an individual.
-Reporting: Finding story ideas from your
social media community.
-Creation: Creating stories that people
will share.
#NPRKnight social media
What is it about certain local stories that make them more
engaging than others?
9 Types of Local Stories That Cause Engagement
• These nine categories are the result of an analysis of content over a three-month period.
• There is overlap – some local stories live in multiple categories.
• Headlines, local relevancy and digital commitment all play roles in engaging content.
• This is a framework for creating content.
9 Types of Local Stories
That Cause Engagement
Place Explainers
Place Explainers
Facebook stats
Shares: 188Likes: 277Comments: 73
KPLU
“Because dogs will never ask you for $300 designer jeans.”
Place Explainers
Facebook stats
Shares: 80Likes: 114Comments: 58
KUT
“Sun, affordable housing (compared to Brooklyn, NY), and UT”
Crowd Pleasers
Crowd Pleasers
Facebook stats
Shares: 334Likes: 564Comments: 63
KPLU
“Go Seattle!”
Crowd Pleasers
Facebook stats
Shares: 25Likes: 76Comments: 7
“Way to go CA”
KQED
Curiosity Stimulators
Curiosity Stimulators
Facebook stats
Shares: 109Likes: 105Comments: 13
“WOAH and where? SOMERVILLE”
WBUR
Curiosity Stimulators
Facebook stats
Shares: 249Likes: 364Comments: 68
KPLU
“We live in a strange strange town”
News Explainers
News Explainers
Facebook stats
Shares: 556Likes: 316Comments: 20
“This is a great help in explaining the proposals…”
KQED
News Explainers
Facebook stats
Shares: 233Likes: 184Comments: 31
“Explaining SF's natural air conditioning...”
KQED
Major Breaking News
Major Breaking News
Facebook stats
Shares: 87Likes: 17Comments: 24
KPLU
“4 blocks from my work. Really makes you think about a lot.”
Major Breaking News
Facebook stats
Shares: 543Likes: 298Comments: 45
“The wind is gradually intensifying here in Lowell. Very scary.”
WBUR
Feel-Good Smilers
Feel-Good Smilers
Facebook stats
Shares: 123Likes: 289Comments: 7
KPLU
“Awwww!”
Feel-Good Smilers
Facebook stats
Shares: 238Likes: 245Comments: 25
“nom nom nom nom nom”
WBUR
Topical Buzzers
Topical Buzzers
Facebook stats
Shares: 110Likes: 479Comments: 40
“Good job, Mayor Menino!”
WBUR
Topical Buzzers
Facebook stats
Shares: 37Likes: 131Comments: 8
KPLU
“I have never seen the market so packed!”
Provocative Controversies
Provocative Controversies
Facebook stats
Shares: 60Likes: 33Comments: 94
KPLU
“I feel enraged...”
Provocative Controversies
Facebook stats
Shares: 41Likes: 20Comments: 43“This is just
disgusting, and dangerous … This is sick.”
KUT
Awe-Inspiring Visuals
Awe-Inspiring Visuals
Facebook stats
Shares: 67Likes: 214Comments: 21
KPCC
“so cool!!!!”
Awe-Inspiring Visuals
Facebook stats
Shares: 202Likes: 160Comments: 11
KPLU
“This is strangely mesmerizing. Worth a watch for sure.”
The 9 Types of Local Stories
That Cause Engagement
Place Explainers
Crowd Pleasers
Curiosity Stimulators News Explainers
Major Breaking News
Feel-Good Smilers
Topical Buzzers
Provocative Controversies Awe-Inspiring Visuals
Find More Here:http://bit.ly/9-
types
The story:A storm is headed
toward Boston
Place Explainers
Crowd Pleasers
Curiosity Stimulators News Explainers
Major Breaking News
Feel-Good Smilers
Topical Buzzers
Provocative Controversies Awe-Inspiring Visuals
The 5 worst storms in Boston history
Place Explainers
Crowd Pleasers
Curiosity Stimulators News Explainers
Major Breaking News
Feel-Good Smilers
Topical Buzzers
Provocative Controversies Awe-Inspiring Visuals
Everything you need to know about the storm
hitting BostonPlace Explainers
Crowd Pleasers
Curiosity Stimulators News Explainers
Major Breaking News
Feel-Good Smilers
Topical Buzzers
Provocative Controversies Awe-Inspiring Visuals
10 breathtaking photos
of the storm in BostonPlace Explainers
Crowd Pleasers
Curiosity Stimulators News Explainers
Major Breaking News
Feel-Good Smilers
Topical Buzzers
Provocative Controversies Awe-Inspiring Visuals
Now you go: Your state has
passed a 10 cent bag tax
Place Explainers
Crowd Pleasers
Curiosity Stimulators News Explainers
Major Breaking News
Feel-Good Smilers
Topical Buzzers
Provocative Controversies Awe-Inspiring Visuals
This week’s assignment
Pick one real local story and write a headline that is one of the 9 types of
stories. If you can, try to do this assignment with
your story idea from week 2 of social media training.
E-mail it to: [email protected]
Find More Here:http://bit.ly/9-
types
Questions?
Photos Courtesy of Creative Commons Flickr users: Gold41, Dianax, Nirufe, Roeyahram, inaction,
Daves-F-Stop, DennisBarnes, Sprochello, Cessums, byronv2