vmcs14 reenergize: the future of volunteer & cause engagement with millennials
DESCRIPTION
Best Practice Cafe from the 2014 VolunteerMatch Client Summit The future of workplace engagement and cause involvement is based on a new demographic that will represent 50% of our workforces in 10 years. Millennials are redefining the ways they want to connect, involve and give to causes. This session will help you understand how this generation is bringing new ideas, values and interests to workplace cause involvement. Derrick Feldmann, lead researcher of the Millennia! Impact Project, will discuss findings from more than 5 years of studies with 20,000+ Millennials.TRANSCRIPT
2
Spotify
Invisible Children
Generosity Water
TOMS
water.org
CULTURE
1. What the company specifically does, sells or produces2. The company’s work culture3. The company’s involvement with causes4. The company’s office environment5. The company’s diversity and HR awards
TOP FACTORS FOR MILLENNIALSWHEN DECIDING TO APPLY FOR A JOB
CAUSE WORK
3FACTOR WHEN
APPLYING FOR
A JOB
A COMPANY’S
INVOLVEMENT WITH
CAUSES RANKED
IMPORTANTMOSTRD
MILLENNIAL JOB SEARCH PROCESS
MORE THAN 50% OF MILLENNIALS WERE INFLUENCED TO ACCEPT A JOB BASED ON THAT COMPANY’S INVOLVEMENT WITH CAUSES.
RESEARCH
PERCENTAGE OF MILLENNIALS INFLUENCED TO CONTINUE THE JOB-SEARCH PROCESS BASED ON A COMPANY’S CAUSE-RELATED WORK
34%30% MALE • 42% FEMALE
33% MALE • 43% FEMALE
45% MALE • 63% FEMALE
39%
55%
APPLY
ACCEPT
INTERVIEW
RELATIONSHIPS
PERCENTAGE OF MILLENNIALS WHO PREFER TO DO CAUSE WORK WITH CO-WORKERSIN THEIR DEPARTMENT VERSUS CO-WORKERS THEY DON’T INTERACT WITH DAILY
MILLENNIAL VOLUNTEER PREFERENCES
PREFER TO VOLUNTEERWITH PEOPLE IN THEIRDEPARTMENT
PREFER TO VOLUNTEERWITH PEOPLE THEY DON’T
WORK WITH DAILY
62%
39%
RESOURCES
97%OF MILLENNIALSPREFER USING THEIRINDIVIDUAL SKILLSTO HELP A CAUSE
COMPANY-WIDE VOLUNTEER DAYS
PERFORMING CHARITABLE PROJECTSWITH A DEPARTMENT OR TEAM
SABBATICALS(BREAK FROM WORK FOR VOLUNTEERING)
THE THREE CAUSE-RELATED PROGRAMSMILLENNIALS WANT TO SEE MORE OF:
THE LONGER AN EMPLOYEE IS AT A COMPANY
BUT THE MORE LIKELYCOMPANY-WIDE DAYS OF SERVICE,
THEY ARE TO GIVE.
THE LESS THEY ENJOY
92%
85%
81%
WITH COMPANY LESS THAN A YEAR
WITH COMPANY FOR TWO YEARS
WITH COMPANY FOR FIVE OR MORE YEARS
PERCENTAGE OF MILLENNIALS WHO ENJOYCOMPANY-WIDE SERVICE DAYS BASED ON TIME EMPLOYED
PERCENTAGE OF MILLENNIALS WHOGAVE BASED ON THEIR TIME WITH A COMPANY
82%
88%
89%
WITH COMPANY LESS THAN A YEAR
WITH COMPANY FOR ONE YEAR
WITH COMPANY FOR TWO TO THREE YEARS
91%
92%
WITH COMPANY FOR FOUR YEARS
WITH COMPANY FOR FIVE OR MORE YEARS
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