what to do with 24 sussex? - dart c-suite communicators€¦ · • because of its history and...

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1 Detailed Tables What to do with 24 Sussex? Majority Say Prime Minister Should Have an Official Residence—a Family House, Not a White House—But Don’t Tear-Down What’s There and Build New: Renovate and Upgrade in the $14 million Range For Public Release August 26, 2019 These are some of the Data Tables of a DART & Maru/Blue Voice Canada Poll conducted as part of a regular sounding of Canadians on various issues and matters that affect their lives as citizens, consumers, and voters for the Sun Network/Postmedia. The research is created and analyzed under the direction of veteran pollster John Wright, who is a Partner of DART C-Suite Communicators. Data was collected by Canada’s national survey sample research provider Maru/Blue using their Maru Voice of Canada Omni Online curated panel. The survey was conducted among 1,512 randomly selected Canadian adults who are members of Maru/Blue’s Online panel on August 16/17, 2019. Respondents could opt in for either official language. The results have been weighted by education, age, gender, and region to match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada. Reporting of results from Prince Edward Island, Nunavut and both the Yukon and Northwest Territories is excluded because of extremely small sample sizes. Discrepancies in or between totals are due to rounding. The precision of this DART & Maru/Blue Voice Canada Poll Online poll is measured using a Bayesian Credibility Interval. In this case, the poll is accurate to within +/ - 2.9 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population and individual provinces. Paired/Overlap T-Test for Means, Paired/Overlap Z-Test for Percentages Uppercase letters indicate significance at the 95% level.

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Page 1: What to do with 24 Sussex? - DART C-Suite Communicators€¦ · • Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade

1

Detailed Tables

What to do with 24 Sussex? Majority Say Prime Minister Should Have an Official Residence—a Family House, Not a

White House—But Don’t Tear-Down What’s There and Build New:

Renovate and Upgrade in the $14 million Range

For Public Release August 26, 2019

These are some of the Data Tables of a DART & Maru/Blue Voice Canada Poll conducted as part of a regular sounding of Canadians on

various issues and matters that affect their lives as citizens, consumers, and voters for the Sun Network/Postmedia. The research is created

and analyzed under the direction of veteran pollster John Wright, who is a Partner of DART C-Suite Communicators. Data was collected by

Canada’s national survey sample research provider Maru/Blue using their Maru Voice of Canada Omni Online curated panel.

The survey was conducted among 1,512 randomly selected Canadian adults who are members of Maru/Blue’s Online panel on August

16/17, 2019. Respondents could opt in for either official language. The results have been weighted by education, age, gender, and region to

match the population, according to Census data. This is to ensure the sample is representative of the entire adult population of Canada.

Reporting of results from Prince Edward Island, Nunavut and both the Yukon and Northwest Territories is excluded because of extremely

small sample sizes. Discrepancies in or between totals are due to rounding. The precision of this DART & Maru/Blue Voice Canada Poll

Online poll is measured using a Bayesian Credibility Interval. In this case, the poll is accurate to within +/ - 2.9 percentage points, 19 times

out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population and individual

provinces. Paired/Overlap T-Test for Means, Paired/Overlap Z-Test for Percentages Uppercase letters indicate significance at the 95% level.

Page 2: What to do with 24 Sussex? - DART C-Suite Communicators€¦ · • Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade

2

Visit http://www.dartincom.ca/polls/ for all written releases and detailed tables.

For further information or commentary please contact:

John Wright

Partner

DART C-Suite Communicators

(416) 919-2101 [email protected]

Page 3: What to do with 24 Sussex? - DART C-Suite Communicators€¦ · • Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade

3

Q1. Should the Prime Minister of Canada have an official residence where they and their family live during their time in office? [Grid Down] [Choose One] • Yes • No

Region

Total BC AB SK/MB ON QC Atl

(A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121

BASE: UNWEIGHTED 1512 224 159 101 575 344 109

Yes 1179 148 98 80 469 292 92

78% 77% 66% 81% 83% 77% 76%

C C C C

No 334 45 52 19 99 89 30

22% 23% 34% 19% 17% 23% 24%

BDFGH

Q1 Should the Prime Minister of Canada have an official residence where they and their family live during their time in office?

Total Male Female 18-34 35-54 55+ <=HS College/

Tech Univ+ <$50K $50K-

<$100K $100K+ (A) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T)

BASE: All Respondents 1512 787 725 318 490 704 529 448 535 492 502 304 1154 618 536 213 369 572 391 334 429 365 384 243 76% 79% 74% 67% 75% 81% 74% 75% 80% 74% 76% 80%

K L LM OP 358 169 189 105 121 132 138 114 106 127 118 61

24% 21% 26% 33% 25% 19% 26% 25% 20% 26% 24% 20% J MN N Q Q

Gender Age Education HH Income

Yes

No

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4

Q2. And, generally speaking, should it be a place like the White House where the President and family lives but can also host state

dinners, functions, and meetings; or, should it just be a residence for the Prime Minister and family with no facilities to host state

dinners, functions, and meetings?

[Grid Down]

[Randomize]

[Choose One]

• A place like the White House

• Just a residence

Region

Total BC AB SK/MB ON QC Atl

(A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121

BASE: UNWEIGHTED 1512 224 159 101 575 344 109

A place like the White House 634 86 54 43 260 148 43

42% 45% 36% 43% 46% 39% 35%

Just a residence 879 106 97 57 308 233 78

58% 55% 64% 57% 54% 61% 65%

Q2. And, generally speaking, should it be a place like the White House where the President and family lives but can also host state dinners, functions, and meetings; or, should it just be a residence for the Prime Minister and family with no facilities to host state dinners, functions, and meetings?

Total Male Female 18-34 35-54 55+ <=HS College/

Tech Univ+ <$50K $50K-

<$100K $100K+ (A) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T)

BASE: All Respondents 1512 787 725 318 490 704 529 448 535 492 502 304 644 339 305 138 214 292 222 189 233 201 213 134

43% 43% 42% 43% 44% 41% 42% 42% 44% 41% 42% 44%

868 448 420 180 276 412 307 259 302 291 289 170 57% 57% 58% 57% 56% 59% 58% 58% 56% 59% 58% 56%

Gender Age Education HH Income

A place like the White House

Just a residence

Page 5: What to do with 24 Sussex? - DART C-Suite Communicators€¦ · • Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade

5

Q3. Built in 1868 with virtually no upgrades since 1950, the official residence of the Prime minister at 24 Sussex Drive in Ottawa is,

literally, crumbling and virtually uninhabitable. Upon becoming Prime Minister, Justin Trudeau and his family have lived in the 23

room “Rideau Cottage” on the grounds of the residence of the Governor General. Of the following, which is the closest to your own

point of view?

[Random]

[Rotate]

[Choose One]

• Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade so it can be

used again

• Regardless of its history and stature, the current building is replaced by a brand-new, state of the art residence should be

designed and built by Canadians

Preserve, renovate, upgrade

Build brand-new

Region

Total BC AB SK/MB ON QC Atl

(A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121

BASE: UNWEIGHTED 1512 224 159 101 575 344 109

Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade so it can be used again

939 112 99 53 352 249 74

62% 58% 66% 53% 62% 65% 61%

F F F F

Regardless of its history and stature, the current building is replaced by a brand-new, state of the art residence should be designed and built by Canadians

574 80 51 47 216 133 48

38% 42% 34% 47% 38% 35% 39%

E

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Q4. And, if the renovation or the new-build cost was roughly the same—even with hosting and meeting facilities added to the

residence plus security and landscaping essentials—how much do you think would be reasonable amount to spend on such a

project?

[Choose One]

• $5 to $10 million

• $10 to $20 million

• $20 to $30 million

• $30 to $40 million

• $40 to $50 million

Region

Total BC AB SK/MB ON QC Atl

(A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121

BASE: UNWEIGHTED 1512 224 159 101 575 344 109

$5 to $10 million 815 106 93 54 265 228 70

54% 55% 62% 54% 47% 60% 58%

G G

$10 to $20 million 356 43 35 24 140 83 31

24% 22% 23% 24% 25% 22% 25%

$20 to $30 million 216 30 11 16 90 53 16

14% 15% 7% 16% 16% 14% 13%

C C

$30 to $40 million 58 8 4 4 37 6 -

4% 4% 2% 4% 6% 2%

H

$40 to $50 million 68 6 8 3 36 11 4

5% 3% 5% 3% 6% 3% 3%

F

MEAN 14.2 13.9 12.9 13.8 16.0 12.8 12.7

BCHI

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Q5. Let’s say the National Capital Commission offered to match dollar for dollar contributions up to $23 million (for a total fund of

$46 Million to renovate or re-build the property and have funds set aside for future upkeep) through a type of national “go-fund-

me” effort for individual Canadians and sponsors. Would you…

[Grid Down]

[Randomize]

• Support a national “go-fund-me” matching funds effort

• Make a contribution to a national “go-fund-me” matching effort

[Grid Across]

[Choose One]

Absolutely Yes

Somewhat Yes

Somewhat No

Page 9: What to do with 24 Sussex? - DART C-Suite Communicators€¦ · • Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade

9

Absolutely No

A. Support a national "go-fund-me" matching funds effort.

Region

Total BC AB SK/MB ON QC Atl

(A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121

BASE: UNWEIGHTED 1512 224 159 101 575 344 109

Absolutely yes 183 32 22 11 75 32 12

12% 17% 15% 11% 13% 9% 10%

H

Somewhat yes 424 54 37 34 197 77 24

28% 28% 24% 34% 35% 20% 20%

H CHI

Somewhat no 303 44 31 18 106 82 22

20% 23% 20% 19% 19% 22% 18%

Absolutely no 602 62 61 36 191 189 64

40% 32% 41% 36% 34% 50% 52%

BG BG

Net Yes 608 86 59 45 272 110 36

40% 45% 39% 45% 48% 29% 30%

HI H HI

Net No 905 106 92 55 296 271 85

60% 55% 61% 55% 52% 71% 70%

BDEG BEG

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B. Make a contribution to a national “go-fund-me” matching effort.

Region

Total BC AB SK/MB ON QC Atl

(A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121

BASE: UNWEIGHTED 1512 224 159 101 575 344 109

Absolutely yes 96 13 7 5 37 29 4

6% 7% 4% 5% 7% 8% 3%

Somewhat yes 292 32 27 23 123 69 18

19% 17% 18% 23% 22% 18% 15%

Somewhat no 344 49 29 22 143 77 25

23% 26% 19% 22% 25% 20% 21%

Absolutely no 781 99 87 49 265 206 75

52% 51% 58% 50% 47% 54% 62%

G G

Net Yes 387 45 34 28 161 98 22

26% 23% 23% 28% 28% 26% 18%

I

Net No 1126 148 116 71 408 283 100

74% 77% 77% 72% 72% 74% 82%

G

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12

Q6. Ultimately, the decision on what to do with 24 Sussex Drive now—renovate, rebuild, or repurpose the venue—rests with the Prime

Minister. If Justin Trudeau made the decision to move ahead primarily based on the results of this nationally representative opinion

survey, how supportive would you be of his decision to do so?

[Grid Down]

[Choose One]

Very Supportive

Somewhat Supportive

Not Very Supportive

Not at all Supportive

Page 13: What to do with 24 Sussex? - DART C-Suite Communicators€¦ · • Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade

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Region

Total BC AB SK/MB ON QC Atl

(A) (B) (C) (D) (G) (H) (I)

BASE: All Respondents 1513 192 150 100 568 381 121

BASE: UNWEIGHTED 1512 224 159 101 575 344 109

Very supportive 394 41 22 19 164 118 30

26% 21% 15% 19% 29% 31% 25%

C BCDF

Somewhat supportive 693 104 60 46 268 154 61

46% 54% 40% 47% 47% 41% 51%

CH

Not very supportive 199 20 22 24 67 56 11

13% 10% 15% 24% 12% 15% 9%

BGI

Not at all supportive 226 28 47 11 69 53 19

15% 14% 31% 11% 12% 14% 16%

BDEFGHI

Net: Supportive 1088 145 82 65 432 272 92

72% 75% 54% 65% 76% 71% 75%

C C C C

Net: Not supportive 425 48 69 34 136 109 30

28% 25% 46% 35% 24% 29% 25%

BGHI

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Page 15: What to do with 24 Sussex? - DART C-Suite Communicators€¦ · • Because of its history and stature, the current residence is very important to preserve, renovate, and upgrade

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About DART C-Suite Communicators and Maru/Blue

DART C-Suite Communicators is a team of high-level insight specialists and seasoned communicators who partner with the C-Suite,

Executive leadership, or the Board to advance and protect crucial interests, brands, assets, and reputations requiring vital intelligence and

pivotal communication strategies. Differentiated by our C-Suite peer-level bench strength, DART C-Suite Communicators consultants are

smart, strategic thinkers who bring experienced fresh-eyes to tough communications assignments knowing the right questions to ask, the

internal and external audiences to heed, and the tools and tempo to deliver actionable solutions and accountability. Together, the DART C-

Suite Communicators team discreetly and seamlessly fills the gaps in existing resources by either doing the work needed or by providing

advice and counsel. We are C-Suite confidants who bring integrity, honesty, ideation, and trustworthy sound-boarding to every assignment.

DART C-Suite Communicators is independent and not tied to any political organization.

It is a partnership founded by veteran pollster John Wright

and communications specialist Victoria Ollers.

DART C-Suite Communicators public releases of polling results, including detailed tables (weighted/unweighted), questions used and analysis, are

provided freely at http://www.dartincom.ca/polls/ DART C-Suite Communicators abides by the MRIA polling disclosure requirements.

Maru/Blue is a premium quality data services firm that provides reliable global data connections for brands, agencies, and market research. We

create value for our clients by connecting them with expertly profiled known respondents. The result? Reliable, reproducible insights. We deliver

instant access to the general population, specific markets, and your or your competitor’s customers. Maru/Blue began disrupting the market

community industry in 2000. Our market communities’ broke new ground, adding depth and richness to clients’ understanding of what motivates

their customers and shapes their markets. Now, as part of the Maru Group, we continue to provide reliable global data connections for agencies,

brands, and market research firms. Springboard America, and Maru Voice Canada, established more than a decade ago, are a testament to our

commitment and depth of engagement. More recently we developed the Maru Voice Business Canada and Springboard America Business Forum,

both an excellent source for business to business research.

Discover us at:

www.dartincom.ca www.marublue.net