what to do when you want your brand to be the one
TRANSCRIPT
What to do when you want your brand to be the one
Digital MarDigital Marketing ting foror International Brands ternational Brands
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©2016Digital Marketing for International Brands 2
Survey your competitors#1:Identify which is your competitors’ position and if it is likely to gain any traction in the market
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Develop a hypothesis#2:What niches of market are occupied by your competitors? Have they missed any you could benefit from? Think of it
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Talk to your target#3:Confirm your category and others attributes
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Define your position#4:Relevant positions to your target + Areas you can excel in according to your own assessment = Final position
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Support your position#5:How? Prioritizing the more convincing points for your target means believable communication
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Communicate your position#6:Ways of brand communication: advertising — packaging — customer service — pricing plans — corporative buildings decoration — …
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with our checklist
©2016Digital Marketing for International Brands
Develop the best value proposition
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