what millennials want & hr needs: the next generation of brand ambassadors
TRANSCRIPT
What
Millennials Want & HR Needs: The next generation of
brand ambassadors Jenna Jacobson @jacobsonjenna
The Disconnect Between
Millennials & Employers
Research
Teach 2,000+ millennials
I am a (Proud)
Millennial.
generation
…
I’m a what? • Millennial: 1980-2000 • Gen X: 1965-1980 • Boomer: 1946-1964 • Silent Gen: 1928-1945 • Greatest Gen: pre-1928
(Pew Research Centre)
generation
…
Female?
Work in HR?
Born In Canada?
Degree?
Gen X?
Your Generation does not define you
What issues have you run into
with millennials & older generations in the workplace?
Self-centered
Narcissistic
Obsessed with Tech
Unreliable
Self-centered
Motivated
Narcissistic
Storytellers
Obsessed with Tech
Hyper-connected
Unreliable
Open to change
empLoyees ! brand ambassadors
Embrace Work-Life BLend
1
Foster A Culture of sharing
2 #lovemyjob
• Friendship
• Community
• Reputation
Sharing builds:
Give ‘em Something to talk about
3
Align Goals
4
How do/could you turn
employees into brand ambassadors?
• Feel valued • Have their suggestions taken seriously • Feel informed • Grow & learn • Do meaningful work
Like All of us!
87% of the workforce is not engaged with their jobs… be in the minority!
(Gallup, 2013)
Adapt what is useful, reject what is useless, and add what is specifically your own. - Bruce Lee Jenna Jacobson @jacobsonjenna
Let’s connect!
Thank you Jenna Jacobson @jacobsonjenna