“WHAT SHOULD YOUR BUSINESS POST ON SOCIAL MEDIA?”Tips, suggestions, and inspiration from GennGlobal

INTRODUCTION

Managing a social media account for a business can feel like an intimidating task, especially considering the amount of work involved and the great importance of having a strong social media presence.

One natural question you might have: what kind of content should my business share on social media?

Next, we will discuss what types of content your business should post on social media, as well as what the best practices for posting on most platforms are.

WHAT SHOULD MY BUSINESS BE POSTING?

News about your business, including promotions, hiring opportunities, and special offers.

Useful tips and advice about your business or industry.

Fun, creative, and engaging content that will keep your users interested. Keep in mind that this content doesn’t necessarily have to be relevant to what your business does.

FREQUENCY

In addition to knowing what to post, it is important to know how often your company should be posting, as this will inform your content creation decisions.

Next, we will describe best practices for the frequency of social media posts on Facebook, Twitter, Google+, and LinkedIn.

POSTING FREQUENCY: FACEBOOK AND TWITTER

Facebook Ideal number of posts per week: 3–10. Posting once per day is a common strategy for posting

the minimum amount of content each week. Given that you will be posting no more than 10 posts

per week, your main concern should be the quality of the posts, instead of the quantity.

Twitter Ideal number of post per day: >5. Twitter is unique in the sense that it is largely based

around posting high volumes of content. When tweeting, your main concern should be the

volume of tweets you compose, which increases your chances of engaging all of your followers.

POSTING FREQUENCY: GOOGLE+ AND LINKEDIN

LinkedIn Ideal number of posts per week: 2–5. Posts on LinkedIn should be formal and business-

related to match the professional intentions of the medium.

Potential posts should either be relevant to your business or relate to your industry.

Google+ Ideal number of posts per week: 3–10. When posting on Google+, use relevant keywords

and hashtags to increase your ranking in Google searches.

Additionally, using appropriate hashtags will inject your content into interested communities.