What makes you beautifulOne Direction

Editing and Camera shotsGenerally the music video is constructed as a montage of various shots with a heavy use of

cross/fade over transitions and slow motion editing. The video involves many fast paced cuts of close-ups of the artists and aerial views of the beach setting.

Establishing shot with conventional ‘directed by’ tagline- often associated with more high end commercial videos involving famous directors

Close up shot of band member singing (direct mode of address)

Aerial shot of the coastal setting

Cross/fade over transition editing

Lighting: naturalistic bright/summery lighting fitting in with the summer beach theme of the production. The lighting fades to dusk over the duration of the video in order to portray the passing of time. (foreshadowing

Coldplay-Yellow video)

NarrativeThis video involves a hybrid of both romance and summer teen genres, appealing to the band’s more younger generation fan base. The boys are shown having a ‘normal’ fun day out at the beach in order for them to appear touchable and relatable to their audience. The video is shot at a beautiful seaside location featuring the band dressed in similar ‘on-trend’ costume surrounded by attractive girls of the same age group, ticking all the conventional boxes for a teen romance music video.

RepresentationDue to the target audience of the band being of a younger generation, there is no explicit

sexual/romanticised representation of the males/females involved in the video however there is support of the male gaze theory. The girls displayed in the production are used predominately as props represented through the use of male POV shots throughout the video (e.g. car/hammock

shots) exposing bare legs, hands touching etc. However this is extremely subtle, ‘PG’ content due to the particular target audience. It is mainly designed for the young girls that fall under this

target audience to want to be one of the girls featured in the video.

In terms of the boys themselves, they are portrayed as youthful, fun loving, care-free boys. They are all dressed similarly and are represented as attractive however

not sexual objects.