³nothing makes a women more beautiful than

8/14/2019 Nothing Makes a Women More Beautiful Than

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Nothing makes a women more beautibelief she is beautiful


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someone who takes care of your beau

A long lasting beautification product ran

It helps you to get a beautiful skin

Someone who tells you right thing abou

good.

A cosmetic product that you can wear fo

entire day not on a special ocasssion

It covers all facets of beauty care for wo


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` Lakme has wide range of products in color

that bring visible results.

`

To add to this vast is a range of specialized products for the discerning women.

` Keeping skin looking healthy and glowing

of looking great. Lakme provide the compl

with the skin care range and the wide range

spice up the look.


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` Maybelline

` Avon

` L'Oreal Paris

` Revlon

` Lakme

` Cover girl

` Mac cosmetics

` Oriflame


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` Half a century ago, as Lakme took her

freedom, Lakme first beauty brand was a

stage.

` Lakme tapped into what would grow to be

leading, high consumer interest segmeindustry that of skin care and cosmetics pro

` Lakme has grown to be the market le

cosmetics industry.

`

Lakme today has grown to have a wideproducts and services that cover all facet

care, and arm the consumer with products.


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` A brand over 5 decades talked of beauty

` Launched in 1952,

` it offered a range of cosmetics with nailpolishes & lipsticks from the early 80s

` maintaining and accentuating a womens

natural beauty` It introduced a range of skincare products

from 1987.

` These ranges have been constantlyinnovated to bring specialized beauty

care.` Lakme - setting trends and dominating

the fashion arena.


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` Several multinational companies such as RE

GARNIER, LOREAL entered in the marke

` These companies initially cashed on their in

brand

` Revlon , Maybelline & Avon with the majorest international brand in the sector include

some of them engaged in the level if marke

for their products.


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` HINDUSTANLeverLtd (HLL), ICI India and QInternational BV announced their intent to form venture to carry on the fragrances and flavors buHLL's Quest Division.

` The joint venture is expected to become operatio

buy and own HLL's current operations, coveringand the associated facilities for this business.

` The turnover of this business in 2000, was Rincluding captive consumption.

` ICI India and Quest International will toget

per cent while the balance 49 per cent will bHLL.


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` HLL is extremely pleased with the formatiojoint venture since it was HLL's clear intenwith a technology partner to secure longer tviability of this business, post global divest

Unilever's specialty chemicals business in 1` The proposed tie-up with ICI India and Que

International BV will provide cultural and ofit for the Quest Division ofHLL which unoperated as the Indian arm of Quest Interna

business,'' the statement added.


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Strength: High quality man power

Brand name

Vast range of products and services

Distribution channel

Unilever global technology capability

Threats: Aggressive price competition from

multinational players

Availability of cheap beauty products Reports regarding presence ofLead in lipsti


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Weaknesses:

High service costs

Use of hard chemicals

Opportunities:

Brand growth through increased consump

Growth in business of beauty salons

Lakme beauty training academy in Mumb

and new Delhi.


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` Skin care: Rs. 1800-2000

` Bridal make up- RS.5100-9350

` Hair next indulgence- Rs 450 to Rs 7

` Spirit orchid hand facial- Rs 275-325

` Spirit orchid foot facial-Rs. 350-400


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` Lakme Beauty salons were established

years ago in

Mumbai

Delhi

Hyderabad &

Chennai

Now its in everywhere.


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` Direct sales

` Direct mail/television/print

` Free standing stores

` Salons

` Departmental stores, specialty stores such a

Stoppers, drug stores,Westside, Bombay st

cosmetic counters.

` Banners


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³nothing makes a women more beautiful than

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