Analysis of Existing Music Video

What Makes You Beautiful – One Direction

I have chosen to explore this music video for a number of

reasons:• We aim to create a stereotypical “boyband” look in the coloured band

shots in the video, this video is a prime mainstream example of this.• Our video aims to take the mick out of industry controlled Pop Bands

such as One Direction.• It shows off the sub-genre of our piece…Pop.

Close up of lead/front man singing. The front man is stereotypically the most attractive one in the band and the lover boy. The close up shows off his looks and aims to attract girls to fancy him. This is a typical convention of Pop.

The band are all together, looking very happy and enjoying themselves in a typical “safe location” somewhere your parents would let you go, the beach. They are dressed in colours and the sky is blue. They have their arms around each other just having a great time. This is a very stereotypical image of a pop group such as this. They are being choreographed and are most likely being made to act like this to please their audience which is 8 – 15 year old girls.

Close up of attractive female’s face. This is a common convention in a pop music video. Girls watching this video envy her and want to be her because ’the boys’ are calling her beautiful and desire her. Boys watching this video just think she is attractive and desire her, basically objectifying her which is a common convention of a pop music video.

Here are the ‘boys’ being free and rebelling. They are running around in the water with their clothes on having a great time without a care in the world. This juxtaposes with the content seen in the 1975’s videos which has a completely different idea of being free and rebellion.

Summary• This is a contrasting video to the indie-rock videos that the 1975 make. Using the ideas from this video I think we could parody the

stereotypical nature of One Direction.• This is through location, costume and body language/movements.

• Objectification of women (male gaze theory).