1. User Experience

2. Mobile Usage According to Ofcom, more than 75% of the UK adult population has a Smartphone. This is forecast to rise to 90% by the end of 2016. M-commerce has largely driven the growth in online sales. According to the IMRG, sales via smartphones and tablets grew by 138% in 2013, compared to the previous year. This trend to mobile is accelerating. Online Sales via mobile devices shot up 53% over the year to March 2014. 3. Businesses work hard to get customers to their website and then lose them because of a bad mobile experience. 4. Play nicely with mobile because Research also shows that bounce rates for websites that are not mobile-friendly are often between 85 90% 50% of local searches are carried out on mobile devices Not everyone will have thought about itso get ahead of your competitors 5. The Basics Not rocket science (and not new) Not expensive Easy to achieve (expect them as standard) 6. #1 Theres only one of me One website for your business that works across ALL devices, beautifully (no more go to our mobile site) 7. #2 Make it easy Whatever it is theyve come to your site to do deliver it up to them on arrival. 8. Here the user can go straight to treatments from the homepage on all devices. 9. #3 K.I.S.S for your content Theres less screen real estate so content needs to be carefully displayed in a way the user can followand enjoy! 10. Lets buy some wine 11. #4 Call me Let users get in touch and be able to find you at the tap of a button. 12. #5 Push my buttons Big buttons, that is all. 13. #6 Take a look around Simple, clear consistent Menu that can be accessed and read on the smallest screen. 14. #7 YouTube (its not just for cats) the 2nd biggest search engine AND owned by Google Think - what video would your customers want? 15. However they get to you dont disappoint them with a bad experience. Social Media Strategy Email Newsletters like Mailchimp SEO Local Search A conversation in the pub 16. www.beyondlocal.co.uk