If you want to be an expert in Google Adwords, it is recommended to undergo the Google Certification program.

This will hone your skills up to the point where you can set up your own consulting services and help other people improve their business.

Be familiar with the functionalities. Know how to promote a campaign, what channels to avoid, what tools to use, and what type of ads that don’t work

Keyword research. You also have to be familiar with keyword research as this is the foundation of using Google Adwords.

The tools available at Google change every now and then. Be updated by using the following resources:

1. Google Inside Adwords-a blog page run by Google. Everything you need to know about Adwords is here.

2. Google Conversation Room Blog- a blog that teaches people how to improve their conversion rate

3. Search Engine Land- talks about the latest topics when it comes to search engine marketing

Practice hands-on training to be familiar with Google Adwords even more.

Manage your own account and keep a close track of every aspect.

◦Practice your expertise by taking Google Certification Exams:

Fundamental Exam Three other exams

◦Exams practically cover topics like Search Advertising, Display Advertising, Reporting and Analysis.

◦Passing these exams will get you certified by Google.

Being an Adwords expert does not have to be an inconvenient endeavor. Follow the tips that are given in this presentation, practice hard, and always strive to prove yourself.

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