what is wordpress
TRANSCRIPT
TABLE OF CONTENT 1. What is WordPress?
2. Why use WordPress?
3. Who uses WordPress?
4. Benefits of Using WordPress
5. Managed WordPress Hosting
6. Get Managed WordPress Hosting
1. What is WordPress?
Going straight to the point, WordPress is simply a content management system
(CMS).
WordPress is a free and open source Content Management System (CMS)
based on PHP and MySQL. WordPress is usually installed on a Web server,
which either can be a part of an Internet Hosting Service or a Network Host
itself.
Features of WordPress include a plugin architecture and a template system.
According to Statistics, WordPress was used by more than 26.4% of the top 10
million websites as of April 2016. WordPress is the easiest and most popular
blogging system in use on the Web, at more than 60 million websites.
The most recent figures indicated that there are over 70 million WordPress
users around the world – this is likely to be even more now. If we take a look at
the usage figures of web content management systems, WordPress is quite
clearly the most popular.
There are more than 280 CMS platforms
Did you know there are more than 280 content management systems out
there? A few examples include Drupal, Joomla and Magento. Some are free,
others are commercial packages.
WordPress beats them all hands down in terms of functionality, price and
usability. It powers some of the most popular sites on the planet including
Time.com, Bitly.com, ViralNova.com, Texas.gov and many more.
WordPress is most certainly the world’s favorite content management system
(CMS). It powers over 70 million websites, which makes a whopping 60% of all
websites that run on a CMS. This figure translates to about 25% of all websites
on the planet!
Impressive numbers yes, but even more impressive is how this translates into
a general share of the internet. A 59% chunk of the CMS market actually
equates to a near 25% share of the whole, entire internet, and it is growing
every day. You read that right – take the whole internet as we know it today
and WordPress powers a quarter of it.
2. Why Use WordPress?
WordPress is Multifaceted
What began as a simple blogging platform is today a fully-fledged CMS loved by
millions all over the world. And that’s mainly because you can easily use
WordPress to build any site imaginable. You can create social networks,
ecommerce portals, communities, membership sites, personal blogs,
portfolios, business sites, education sites and pretty much anything else you
can imagine.
You can Make Money with WordPress
You can be anything with WordPress. Blogger, web developer, artist,
consultant, support specialist, work at home mom, business person, reviewer,
and marketer – anything! All these are lucrative opportunities.
3. Who Uses WordPress?
WordPress is not the preserve of any special group of people. From bloggers to
web developers, small businesses, celebrities and multinational companies, all
of them seem to have eaten the WordPress candy. And got hooked!
4. Benefits of using WordPress
Search Engine friendly – WordPress has been designed in a way so that it
produces semantic markup. This makes it completely SEO-friendly, which can
help rank your site better in search engine results.
Easy to manage – Since WordPress comes along with a built-in updater, you
can easily update the themes and plugins and keep your site looking fresh.
Safe and secure – WordPress has been designed keeping the security
compliance in mind. Therefore, it’s considered to be quite safe to run a website
on this platform.
WordPress Can Handle Different Media Types – WordPress is a platform that
allows you to add different media types like videos, images or audio files. This
helps improve the user experience.
Flexible – As a platform, WordPress is extremely flexible and versatile. Hence, it
can be used for a variety of purposes – right from running a high traffic e-
commerce portal to a personal blog.
Customized – Since WordPress comes along with multiple themes and plugins
to choose from, you can customize your website just as you want to.
Mobile friendly – In the present era, your business is dead if your website is not
mobile friendly. Since WordPress has been designed in a mobile-friendly way, it
pays to use it for your business website.
Integration – It’s very easy to integrate WordPress with some of the powerful
platforms, which help give an additional boost to your business.
Numerous e-commerce solutions – There are countless e-commerce solutions,
which you can use for converting your WordPress site into a digital store.
Can be used as a membership service – If you are planning to earn some extra
revenue or would like to create a loyal fan base, you can convert your
WordPress site into a complete membership website.
Schedule posts – In a WordPress website, you can schedule a post well in
advance. This ensures you don’t need to go online every time you want to a
particular post live.
Add testimonials – Testimonials are important to let your customers know
about your offerings and establish your credibility in the market. You can easily
do this by installing effective WordPress plugins.
Publish content with one-click – In WordPress, it’s really simple to publish
content. Once you are done, you simply need to click on the publish button.
Social networking plugins: With user-friendly WordPress plugins available to
share your content over multiple social networking platforms, you no longer
have to share them arduously.
Improved security: If you involve experts during WordPress installation, your
website can be hacker-proofed more securely as compared to traditional
websites.
Two-way communication with visitors: By approving blog comments and
interacting with your readers by thanking them for their comments or
answering their questions, if any, you can ensure two-way communicating. You
may even encourage your readers to include your target keyword phrases in
their comments for better search positioning.
Increase your perceived industry authority: WordPress lets you keep your site’s
content fresh and updated. This way, you not only create strong bonds with
your audience but even create your authority and credibility in the desired
niche.
Automatic archiving feature: This feature lets you repair, optimize, restore and
take backup of your database easily.
Free upgrades: Unlike traditional website software such as Photoshop,
Dreamweaver or Flash, WordPress upgrades are free.
Auto- saved: With an auto-save feature, you never have to worry about losing
what you have written in WordPress even if you forget to click the save button.
Protected from spam and hacking – WordPress is completely protected from all
kind of hacking and spam that are very common on open source websites.
Easy administration panel – It’s really simple to control the website as it has an
easy administration panel. The built-in user registration system allows quick
and simple registration.
Loved by Google – This is probably the most compelling reason to use
WordPress. With handy SEO plugins and a few native permalinks, it’s easy to
get a high rank on Google with a WordPress site.
Integration of apps – It’s a smooth process to integrate different important
apps and tools like Google Maps, Sound Cloud or YouTube in a WordPress site.
Trusted by millions – Right from small and medium businesses to large
enterprises, everyone relies on WordPress for developing not only blogs and
sites, but also e-commerce portals.
Secure checkout/SSL – WordPress websites are encrypted with SSL
certificates or HTTPS. This ensures the data that’s being transferred is
completely encrypted and safe.
Trusted e-commerce platforms – You can use a number of popular e-
commerce solutions in order to build a safe and secure online store. These
include WooCommerce and Dokan.
5. Managed WordPress Hosting
By choosing WordPress over all other CMSs out there, you’ve won half of the
battle. The other half is choosing a suitable Hosting for your WordPress
website. Having a Kick-Ass WordPress website requires you hosting your
website on what is called Managed WordPress Host.
While there are a lot of Managed WordPress Hosting Services out there, not all
of them are reliable.
An outstanding Managed WordPress Hosting gives you the following benefits;
Blazing Speed
Customer support from WordPress specialists, typically ticket-based with
optional phone support
WordPress core (definitely) and/or plugin updates done for you (they
won’t let you stay on an old version of WordPress core)
High-security server settings, including firewalls and certain PHP
extensions turned off
Security-related items like SFTP (not FTP) access, malware detection,
updating or removing known vulnerabilities (like the timthumb.php script
that’s included in many themes)
Staging server for each WordPress install, a copy of your Production
server to be used for testing and being click-happy
A black-list of plugins that are disallowed, due to redundant features (like
caching plugins) or security concerns
A white-list of plugins the host likes and supports first-hand
Backups, lots of backups, including off-site backups
High-performance server settings, using NGINX and PHP optimizations
WordPress-friendly shortcuts in the hosting admin panels, like one-click
install, one-click backup restore, and quick access to customer support
Excellent hardware and infrastructure
CDN usually included, might only be included on upper-level plans
Minimal downtime, usually with a SLA (service-level agreement, i.e.
money-back guarantee)
6. Get Managed WordPress Hosting
Join Millions of website owners all the world over who use WordPress and
Managed WordPress Hosting to create Kick-Ass websites!
What are you waiting for?
Get your Kick-Ass Managed WordPress Hosting HERE!
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