wordpress basics class 4 · what is a wordpress plugin? “a plugin is a piece of software...
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WordPress Basics Class 4
Plugins
©2020 Sarah Benoit
What is a WordPress Plugin?
“A plugin is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plugins are written in the PHP programming language and integrate seamlessly with WordPress.” -WPbeginner
WordPress Core
Theme
Plugins
WordPress.com Plugins
WordPress.com has its own plugins that come with the system. Use those before you add outside third party plugins. https://en.support.wordpress.com/plugins/
©2020 Sarah Benoit
Updates
● Make a Backup ● Review how to restore the site ● Update WordPress, Themes, and Plugins
If you have issues disable the plugins one by one and see if that fixes the issue. If turning off a plugin fixes your problem you may no longer be able to use that plugin.
©2020 Sarah Benoit
What Makes a Great Plugin?
● Has it been updated recently?● Is it tested with the latest version of WordPress?● How many installs does it have? ● What do the reviews say? ● Is there a website and is there any documentation or
support?
©2020 Sarah Benoit
BackUps
● Updraft● Backup Buddy ● VaultPress (part of Jetpack)
©2020 Sarah Benoit
SEO
● Yoast● Specialty Plugins● Video ● Local SEO ● Ecommerce● SEO Training
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Social Media
● Sassy Social Share● Add to Any ● WordPress Social Login● Simple Social Icons ● Yoast
Facebook Social
Plugins
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Contact Forms
● Gravity Forms ● Ninja Forms ● Jetpack
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Page Duplication
● Duplicate Page ● Page or Post Clone● Duplicate Post
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Page Builders
● Elementor ● WPBakery ● Beaver Builder
©2020 Sarah Benoit
Website TrackingWordPress.com comes with tracking built in. Self-hosted sites require Google Analytics. You must sign up using a Google account for free, enter your website info and then get a code or UA number and enter it into your plugin settings. ● Monster Insights● Google Analytics Dashboard for WordPress
©2020 Sarah Benoit
Multilingual
● Polylang● WPML
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What is the Purposeof your Website?
Your website is a tool. Nothing happens if you don’t use it.
Why would people visit your website? Does it serve that purpose clearly? Ids it clear to people what you want them to do.
©2020 Sarah Benoit
How Will People Find Your Site?
● Are they looking for you or your brand on Google? ● Are they connected to you or the brand on social
media?● Have they given you their email? ● Do other websites link to your website? ● Are you going to events and meeting people?
Are people talking about you or your brand and telling other people to visit your website?
©2020 Sarah Benoit
Third Party Tools
Social Media Email Marketing
Advertising Public Relations/Media Outreach/Influencer Marketing
Video MarketingLocal and Geographic Marketing
©2020 Sarah Benoit
