UX CAPSTONE

What is User Experience?

DESIGN THINKING

“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

— Tim Brown, CEO of IDEO

Gather Inspiration

Inspire new thinking by discovering what people really need

Generate Ideas

Push past obvious solutions to get to

breakthrough ideas

Make Ideas Tangible

Build rough prototypes to learn how to make ideas

better

Tell the Story

Craft a human story to inspire others toward

action

Design Thinking History (link)

USER EXPERIENCE (UX)

The process of creating products that provide meaningful and personally relevant experiences. This involves the careful design of both a product’s usability and the pleasure consumers will derive from using it. It is also concerned with the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

UX TEAM ROLES

User researcher Content strategist UX strategist

Interaction designer Visual designer Front-end developer

SELLING UX TO CLIENTS

Better products Cheaper to fix problems earlier Less risk Research brings insights Products that are easy make more $$ User-led products get to market quicker Ease of use is common—user looking for it

WATERFALL MODEL

REQUIREMENTS

DESIGN

BUILD

TESTING

MAINTENANCE

AGILE

An alternative to waterfall, or traditional sequential development, helping teams respond to unpredictability through incremental, iterative work cadences, known as sprints.

Cross-functional teams working together Removal of documentation Iterative cycles to reduce time

AGILE (ITERATIVE) MODEL

IDEAS CODE

DATA

BUILD FASTER

LEARN FASTER MEASURE FASTER

LEAN UX

A faster development model with less emphasis on deliverables, and instead encouraging designers to show their work early and often.

Typically a 9-12 week process

WHY USE LEAN?

_Determine whether people will buy your product before you build it _Listen to your customers throughout the product’s lifestyle _You should design a test before you design a product _See differences between necessary features and nice-to-haves _Learn how minimum viable product affects your UX decisions _Use A/B testing in conjunction with good UX practices _Speeds up product development process without sacrificing quality

ITERATIVE MVP

Building the smallest possible thing needed to validate a hypothesis. This is called a MVP—minimum viable product. This creates an iterative process where you are constantly building, learning, and then continuing to build based on what you learned.

DATA DRIVEN

Lean UX doesn’t assume a new design or feature is better than what came before it, it uses a deploy-and-test process as a feedback loop for designers. Designers then learn more about real user behavior.

FAST AND CHEAP

Lean UX strives to eliminate waste by testing hypotheses at all stages thus removing the suprise of a failed product at launch.

USER CENTERED DESIGN

Considers the user during all phases by gathering product feedback.

ONE

The design is based upon an explicit understanding of users, tasks and environments.

TWO

Users are involved throughout design and development.

THREE

The design is driven and refined by user-centered evaluation.

FOUR

The process is iterative.

FIVE

The design addresses the whole user experience.

SIX

The design team includes multidisciplinary skills and perspectives.

Fitbit Case Study (link)