What is the most efficient way to make money?J. Abonyi, assigment II. „A Crash Course on Creativity, Stanford University”

Control the mind of customers!

Before you enter the storeA retailer has roughly seven seconds to capture the attention

The Image-makers

Identifiable Store Name

A Powerful Visual Trademark

Unmistakable Storefront

An Inviting Entrance

A Consistent and Compelling Store Look and Hook

EnvironmentOnce they are inside the store, convert them into customers buying merchandise space productivity

– visual communications– lighting– color– sound– scent

Soundcustomized to customer demographics use volume and tempo for crowd control

ScentSmell has a large impact on our emotionsadministered through time release atomizers or via fragrance-soaked pellets placed on light fixtures

Cool colors are relaxing, peaceful, calm and pleasant – effective for retailers selling anxiety-causing products

Warm colors increase blood pressure, respiratory rate – attract customers and gain attention but can also be distracting

Products2/3 of our purchases are unplanned

Left: Least

expensive

Right:Most

expensive(direction of

our attention)

Personnel

The biggest mistake Everything under control

But … „Are you paying attention?”

The eye of the master will do more work than both his hands.’— Benjamin Franklin