What is TATA selling through Nano?

Safety and Luxury at an affordable price tag

Plot Tata’s Nano on the PLC

Who is Nano’s customer (target audience)?

Anybody who needs an affordable smart car!

What should Tata do with the Nano?

“ Why hang on to a badly damaged brand? If they want to do a city car, give it a new name rather than offer a new Nano. It's an obvious solution"

By Jack Trout, international brand strategist and a pioneer of the 'positioning' theory

…and TATA Pixel is born!!!