tata nano (it)

8/4/2019 Tata Nano (IT)

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By:-

Mohammed Asif

Ram ji Agarwal

Shafat Nazir Dar

Pawan Yadav

Yukti Yadav1
http://en.wikipedia.org/wiki/File:Tata_Nano_yellow.jpg


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Introduction

The Nano from Tata Motors, Indias peoples car, started

to be sold July in 2009Applauded as the car almost equivalent to Fords T model in that the car

was made affordable to the potential customers with lower income

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Intro cont

Jamshedji Tata

Ratan Tata

ConglomerateMultinational (85 countries and 6 continents)

Headquarter in Mumbai (India)

Largest private group in India

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Tata Steel

Corus Steel

Tata MotorsTata Consultancy services

Tata Technologies

Tata Tea

Titan Industries

Tata Power

Tata Communication

Tata Tele CommunicationTata Hotels

Tata Capital

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Tata Engineering and locomotive ltd, a train

manufacturer was established in 1945. First automobile launched between 1954 and 1969. Produce Mercedes Benz trucks in collaboration withDaimler. After that it produced independently as Tata trucks.

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By the 1990s , Ist passenger SUVs are Tata Sierra and

Tata Estate.In 1998, launched Indica.In 2002, launched Indigo.In 2005, launched Indias first indigenously developed

mini truck, called the Tata Ace.

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Introduction to the Tata NanoThe Car was envisioned by Ratan Tata.

Eco-friendly.

Designed at Italys Institute of development.

In India, Nanos factory was set up..

In Singur(West Bengal).

Then Gujarat.

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Why Nano

It was projected to be the least expensive production

car in the world. The standard version of the Nano wasprojected to sell for Rs. 100,000 (approximately US$2500,)not including delivery charges.

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Description About Nano

The car itself is expected to boost the Indian Economy,

create opportunities across India, as well as expand the

Indian car market by 65%.Nano has been greatly appreciated by many sources and

the media for its low cost and eco friendly initiativeswhich include compressed air as fuel and an electricversion.

Tata Group is expected to mass manufacture the Nano invery large quantities, particularly the electric version,and beside selling them in India, to also export themworld wide.

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Passenger Vehicles Percentage of MarketShare

Maruti Udyog 52.2

Hyundai Motors IndiaLtd.

19.2

Tata Motors 16.6

Honda Siel Cars Indialtd.

4.4

Ford India Pvt. Ltd. 1.9

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Reactions About Nano

"It's a good historic moment for the Indian auto industryand also a proud one indeed.Rajesh Jejurikar, Managing Director, Mahindra and

Renault's.

"I think it is a great thing for India because mobility isgiving new opportunities. I hope Tata drives to great

success with the Rs one lakh car, but it is not included inour plan.

Thomas Kuehl, Board Member, Skoda Auto India.

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What Makes Nano So Cheap?

The Tata Nano uses plastics and adhesives

rather than welding.

introducing the car with an artificially low price

through govt-subsidies and tax-breaks, or usingvertical-integration, or partially using inexpensive

polymers.

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TARGET MARKET

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The low-cost car is clearlyintended for the masses. Forthe family of four that wouldotherwise ride on a scooter,precariously balancing a tinytot on the front and a baby on

the wifes lap.

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TARGET MARKET

For the first-time car buyer in India - a huge marketdespite the increasing number of cars in the urban and

semi-urban areas.

Its Also attract the small car buyers like Maruti 800.

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COMPETENCIES OF TATA NANO

Pricing Strategy.

Export Expectation.

Comfort Level.

Enthusiastic feedback.

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Weaknesses Of Tata Nano

Less Safety Measures.

Less Comfort level.

Not Available in CNG Variant.

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SUGGESTIONS

1. As people believes that NANO is peoples car, and

will be affordable by common men which was adream earlier for them. So the price should bekept stable in future with the increase in price ofraw material. Otherwise it will be out of their

reach and people believe in Mr. Ratan Tatasstatement of- Promise is a promise.

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SUGGESTIONS2. Tata should give exchange offer against a two/four

wheeler so that those consumers can be easilyconverted to NANO users.

3. Safety measures can be enhanced, because peopleconsider it as their prime concern while purchasing.

4. An option for more customization should be available.

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tata nano (it)

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