startup marketing workshop - marketing experts and tools
TRANSCRIPT
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March 2016Hayut Yogev, Gaia CEO
: Startup marketing workshop : Setting the right
marketing goals and marketing tools
Startup (Nation) Marketing TLV
Gaia VSM LTD all rights reserved
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Building your startup marketing
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MARKET STRATEGY START-UP BRANDING START-UP MARKETING
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The billion-dollar tech startup was supposed to be the stuff of myth. Now they seem to be … everywhere http://fortune.com/2015/01/22/the-age-of-unicorns/
Gaia VSM LTD confidential All rights reserves
סטארטאפים שונים מפתחים 70לכל בעיה מפתחים כ-פתרונות.
מי שינצח הוא זה שיגרום ללקוחות להשתמש במוצר שלו.
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?איך לבנות מותג מנצח
?איך נמצב את עצמנו כמוביל
?איך לבלוט בתוך כל הרעש מסביב
?איך נגרום ללקוחות להגיע אלינו
The four Main Marketing Questions:
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The secret of maximizing the company’s value
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. התוצאות הכספיות1
2ערך החברה נחלק ל-
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Gaia VSM LTD confidential All rights reserves
. הערך הנתפס של המותג והחברה2
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What Marketing is all about?
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שיווק משמעו לראות את הדברים מנקודת המבט של הלקוח
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שיווק הוא מאבק על תפיסה במוח של הלקוח
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However….ההבדל בין שיווק בשוק קיים לשיווק מוצר בשוק שאינו קיים
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The Challenge
Innovative Technology
ההבדל בין שיווק בשוק קיים לשיווק מוצר בשוק שאינו קיים
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The three stages of Marketing
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יצירת זהות למותג ולחברה
דוגמאות לפעילות שיווקית
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לקיחת הבעלות על השוק
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CellMiningMarketing activities
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Booth
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T-Shirt
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Brochure
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Postcard
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Landing Page
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Website
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Video
https://www.dropbox.com/s/fd4th9ba9aw8uog/Cell-Mining-Feb20.mp4
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Social Media
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סושיאל מדיה
You Tube Google +
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More Activities..
• PR• Pitch• Schedule meetings• Business card• Writing posts• Etc..
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Always keep one step ahead…
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1. Be creative2. Read. Learn. Follow.3. Be aware to new marketing trends4. Be innovative
Always keep one step ahead
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