Search Engine Optimization Made Simple

WHAT IS SEO?

SEO - Defined

Search Engine Optimization increases your online presence

by making your site more discoverable. It is the art of

optimizing your website according to the rules of the

search engines to get indexed easier and to rank higher.

Let’s look at some benefits…

SEO – Some Benefits

Increases Brand Awarene

ss

Add more

people to your sales funnel

Save $$$ on

marketing budget

Works 24 / 7

There are 3 types of SEO techniques used…

- Focus on the color here.

SEO – 3 Hats

White Hat• User Friendly• Good

Content• Ethical

Grey Hat• Semi-User

Friendly• Pretty Good

Content• Mostly

Ethical

Black Hat• Not User

Friendly• Spammy

Content• Not Ethical

So what do you need to do well to succeed in ranking a site?

SEO – Some Keys To Success

On site

• Domain / Page authority• Page rank• Keyword targeting and density• Link structure• Site title, meta tags• Alt tags and image names• No duplicate content• Responsive design

Off site

• Link profile• Addition to directories• Social signals (engagement on social

networks)

What metrics do you need to track?

SEO – Some Key MetricsDomain/Page

AuthorityPage RankConversions

(Goals)Bounce RateUnique Monthly

VisitorsAcquisitionSite Structure

(errors)

How do I track these metrics though?

SEO – Some Tools To Measure

Google Analytics• Free• Tied to your Google account• Get demographics, user

behavior, and much more.

Moz• Monthly Fee• Robust reporting and page

grading.• Bonus tools to compare yourself

to your competitors.

SEO - Need More Help?

•Want to learn more?

- Read this book:

•Want someone to make it easy and handle this for you while giving you frequent updates and results?

www.eXplicitSEO.com