what is personal branding? (and why should i care?)
TRANSCRIPT
unlock your opportunity
What Is Personal Branding?and why is it important?
YoonikoYooniko
unlock your opportunity
To get into schoolsTo get into companiesTo get ahead in companiesTo get the best for ourselves and our families
Competition is everywhere
‘How do you stand out from the competition?’
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Product Marketers Know The Importance• Big Brands know it
• Since John Pemberton first invented Coca Cola and found ways to talk about its unique properties to pharmacists in Atlanta, Brands use rare attributes that can catch our attention as consumers
• Spending millions to share and communicate those features to us
• We buy into the ideals of these brands, because they stand for something special, and we identify with them
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"But I'm a PERSON, dang it! Not a brand!”
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It’s what people see
• What people say when you leave the room• Before the interview• How others see you contribute
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Your Brand Must Be Authentic
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Your Brand Should be Helpful• Utility• Assistance• Cooperation• Unique value• Your ‘Gift’
How you fit into the world
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unlock your opportunity
Keep in Touch!
YOONIKO IS ONLINE