what is netari and why we use social media
DESCRIPTION
Presentation about social media and Netari.fi -project.TRANSCRIPT
Erik Qualman
”We don´t have a choice on whether we do social media,
the question is how well we do it”
Agenda
Netari
Social mediaWHY?
Tools
Why should we do ANY work at all in Internet
We have all the possibilities that we can imagine
And all the people
who we want to reach
0
25
50
75
100
16-24 25-34 35-44 45-54 55-6465-74
Everybody
Source: http://www.tilastokeskus.fi/til/sutivi/index.html
Internet usageyear 2009, Finland
0 10 20 30 40 50 60 70 80 90 100
16-24
25-34
34-44
45-54
55-65
65-74
Daily Weekly Less frequently
Frequencyyear 2009, Finland
Agenda
Netari
Social mediaWHY?
Tools
Sharing ideas and achievements
Conversation, communication and listening
Networking, new and old contacts
Participation
http://geekandpoke.typepad.com/
Do we really do something?
Or do we just think
that we are doing
something
More Less
New social tools and sites Privacy
ContentSingle Destination
Websites
Collaboration Full control of content
Social Connection One Way connection
Customer filtered content Full of information
Future of social media?
Basically it´s really simple
When we talk about social mediain professional way
Be present
Communicate
&
Agenda
Netari
Social mediaWHY?
Tools
More than 500M active users
Average time spent in Facebook: 55 minutes
1 900 000 users in Finland
http://geekandpoke.typepad.com/
source: http://www.facebakers.com/countries-with-facebook/FI/
User in Finland
10%
7%
23%
29%
16%
9%
4%2%
13-15 (10%) 16-17 (7%)18-24 (23%25-34 (29%)35-44 (16%)45-54 (9%)55-64 (4%)65+ (2%)
Lähde: http://www.facebakers.com/countries-with-facebook/FI/
Age groups, FinlandSeptember 2010
Age groups, FinlandSeptember 2010
105 779 710
2006 2007 2008 2009 2010
Registered users
55 000 000Tweets a day
13 HoursThe amount of video uploaded to Youtube every minute
412 years
The length of time it would take to watch every Youtube
video
3 600 000 000The amount of photos in Flickr (2009). Thats about 1 photo per every 2 people on the planet
Internet is full of pictures, videos, news, information, blogs, articles, content...
Because of people using social media, the content is growing every second
But... because of people using social media, we can filter the content much easier.
How do we stand out from the mass
Should we provide...
RSS-feed
tags
same content in various sites
twitter feed
facebook updatesyoutube videos
flickr pictures
mobile solutions
transfer resources from own web sites to social media?
Do we wait for people to find us...
...or do we find them?
Agenda
Netari
Social mediaWHY?
Tools
To carry out and develop national youth work performed over the Internet. The project’s target is to make contact with that section of youth who spend a large part of their time in various Internet environments.
Through multi-professional cooperation, the project aims to lower the threshold for those youths using the facility to seek social and health services when necessary. The plan is to also bring the services, through the Netari operation, straight to the Internet environments popular among young people.
Aims of Netari work
•Started as a project in 2004
•Project involved 4 capital area cities
•Main goals were to find out how to make contact to teens online and how to imply youth work methods to online environments
•Project ended in fall 2007
•Netari.fi was included to governments Development Programme for Child And Youth Policy
•Since 2008 work has evolved to nationwide, multi-professional online youth work.
Brief history
Organisation
30 municipalities
80 youth workers around Finland
11 person team coordinating and developing
Funding
Ministry of Culture and EducationMinistry of Social Affairs and Health
Netari.fi
Multi professional
workNational
coordination
30 Cities in Finland
Web-nurses Web-socialworkers
Police on city of Oulu
Multi-professional work
Health Centre of City of Helsinki: 3 professional web-nurses and 1 coordinator
Social services department of City of Helsinki: 1 Project planner, 1 social worker, 1 psychiatric nurse
Youth crime unit of Police department of city of Oulu: police officer working every Friday evening online
Main discussion topics are within few main categories:
1. Family/HomeRelationships within family, with parents, siblings, relativesProblems with communication, substance abuse, domestic abuseSeparation from home
2. School/Studies/Educationstudy motivation, school success, education orientation, future planscommunication with fellow students, teachersbullying, problems with classmates etc.
3. Leisure-timeHobbies, music, sports, culture, Substance experiments/use“I’ve got nothing to do”, motivation to pick up and carry some activities Health (mental/physical), depression, anxiety
Discussion
Training and education - National online youth work training twice a year - Topic-trainings via VoIP-connection - Seminars and conferences - Co-operation with main applied sciences universities
Publications - blog on The Finnish Youth Research Society's page - online youth work manuals - link - study book will be published in spring 2011
Research - Two user group surveys per year - Workers fill a surveys after every working hour and private conversation - Involved with The Finnish Youth Research Society's research
Development
Environments
0
40 000
80 000
120 000
160 000
200 000
2007 2008 2009
159 000
120 000
55 000
18 00010 0006 500
DiscussionsVisitors
Netari visitors
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00
Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30
Netari-TV 18:00-19:00
NetariVille 18:00-21:00 18:00-21:00
Demi.fi 17:30-21:00
Opening times
•Habbo is based in 2000, localised versions in 32 countries
•13 000 000 unique visitors per month world wide, Finland and UK most active countries.
•Basically 2D-avatar chat with most of web 2.0 tools such as IM, tagging, groups, games, user generated content, sharing and modding of it etc.
•Open on Monday, Wednesday, Thursday and Friday between 17.00-20.30
•Average age of visitors is approx. 12 years, in Netari-room 13 years
•IRC-Gallery was established in 2001 by users of Internet Relay Chat aka IRC
•App. 460 000 users•Average age of users is 21,64
years, Netari focuses on teens from 15 to 18 years of age
•Basic SNS-structure, Profile, friends, communication, photo-gallery, commenting and blogs etc.
•Netari-chats are open on mondays and thursdays between 18.00-21.00 and on fridays and saturdays between 19.00-22.00
Netari-TV
•Netari-tv started as cooperation pilot between Netari.fi and Finland's national public service broadcasting company YLE
•Netari-tv combines elements of web-tv, chatting and interactivity between watchers, chatters, host and visitors of the show
•Aims of Netari-tv is to provide low threshold possibilities to participate to netari-tv´s broadcasts in many way
•Targeted to teenage girls•50 000 weekly users in
Demi.fi•Netari started to work in
Demi on autumn 2010•Open on wednesday
17:30-21:00•Youth workers and
nurses hosts theme discussions weekly
•NetariVille was opened autumn 2010
•Competitions, polls, quiz, activities
•Chat two times a week; youth workers
•Developed constantly•User has ability to share
their photos, videos, etc.
Web nurses
•Chatting with teenagers in IRC-Galleria, Habbo Hotel and Demi.fi
•Answering to questions on a community-page in IRC-Galleria
•Producing material to other workers
Working together
Metro map
Services linked together
You can find this presentation from:www.slideshare.com/netari