What is Marketing?

DO NOWWhat were your activities before and after school yesterday?  How did marketing affect your activities?

Products vs. Services

■Marketing applies to both products and services.

■What are the differences between products and services? What are examples of each one that you purchase?

■Are there companies that provide a product and service simultaneously?

The Marketing Concept

What is usually a company’s primary goal?

The Marketing Concept

The Marketing Concept1. Customer satisfaction should drive the marketing process.

• What products and services are you loyal to? Why?

2. Marketing process should be driven by the entire company

• Every decision should be made with the customer in mind. Why?

3. Profit is equally important as customer satisfaction.

• What is profit? What happens if a company doesn’t have profit?

Marketing vs. Product Orientation

The Customer/Marketing Orientation

■Give an example of a recent purchase you made where it wasn’t a single transaction, but part of an ongoing relationship with the seller.

■What has the seller done (or could do better) to strengthen your relationship and increase the possibility of a future purchase?

Design The Perfect Beverage■ Get into groups of 3. One person must write or type

your answers.

■ Create your “perfect” drink if you had an unlimited budget.

■ Answer the following questions:– Describe your drink. What are it’s ingredients?– What is the name? – What would the logo look like?– What is the price?– What will the bottle/container look like? Is it glass or

plastic? Colors? Shape?– Who is your target market (who is your ideal customer)?– How will you promote it?

■ You will present to the class