WHAT TOOLS ARE AVAILABLE TO HELP COMPANIES MONITOR

AND IMPROVE THEIR MARKETING ACTIVITIES?

MARKETING CONTROL

THE PROCESS BY WHICH FIRMS ASSESS THE EFFECTS OF THEIR MARKETING ACTIVITIES AND PROGRAMS AND MAKE NECESSARY CHANGES AND ADJUSTMENTS

ANNUAL PLAN CONTROLIT ENSURES THAT THE COMPANY ACHIEVES THE SALES, PROFITS AND OTHER GOALS ESTABLISHED IN ITS ANNUAL PLAN

ANNUAL PLAN CONTROL

TO EXAMINE WHETHER THE PLANNED RESULTS ARE BEING ACHIEVED

PROFIATABILITY CONTROLCOMPANIES MEASURE PROFITABILITY OF THEIR PRODUCTS, TERRITORIES, CUSTOMER GROUPS, AND OTHERS TO DETERMINE WETHER TO EXPAND, REDUCE OR ELIMINATE ANY PRODUCTS OR MARKETING STRATEGIES

PROFIATABILITY CONTROL

TO EXAMINE WHETHER THE COMPANY IS MAKING AND LOSING MONEY

EFFICIENCY CONTROLARE THERE MORE EFFICIENT WAYS TO MANAGE THE SALES FORCE, ADVERTISING, SALES PROMOTION AND DISTRIBUTION?

EFFICIENCY CONTROL

TO EVALUATE AND IMPROVE THE SPENDING EFFICIENCY AND IMPACT OF MARKETING EXPENDITURES

STRATEGIC CONTROLEACH COMPANY SHOULD PERIODICALLY REASSESS ITS STRATEGIC APPROACH TO THE MARKET PLACE WITH A GOOD MARKETING AUDIT

STRATEGIC CONTROL

TO EXAMINE WHETHER THE COMPANY IS PURSUING ITS BEST OPPURTUNITIES WITH RESPECT TO MARKETS,

PRODUCTS AND CHANNELS

THANK YOU