internet marketing activities
DESCRIPTION
TRANSCRIPT
Internet Marketing Activities
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Create a Keyword Strategy
Optimize Website to get found
Create a Blog & Marketing Offers
Promote content through Social Media
Convert Website traffic into Leads
Nurture Leads with Targeted Messages
Optimize Marketing for
Mobile Viewing
Analyze &
Refine
Internet Marketing Activities
Create a Keyword Strategy
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• Relevant keywords that consumers are using to find us online.• This will increase chances of getting found by people.• Will drive more and better quality traffic to our business website.• As a business professional, we should make sure the right people are finding our
business online.• It gives valuable insight on industry trends and product demand.• Comprehensive keyword research can help to grow our organic traffic and save us from
spending money on pay-per-click (PPC) campaigns such as Google AdWords.
Create a Keyword Strategy
Why Build a Keyword Strategy?
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Create a Keyword Strategy
How to Create a Keyword Strategy?
Create a list of 3-5 keywords relevant to our business
Choose keywords based on difficulty and relevance
Design and optimize the website around the keywords
Optimize Website to Get Found
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Optimize Website to Get Found
On page SEO
• Page Title• Meta Description & meta data• Headings• Cascading Style Sheets• Images• Domain Info• MOZ Rank• Google Crawl Date• URL Structure
Off page SEO
• Improving Off-Page SEO With Inbound Links• Good URL Structure
Create a Blog & Marketing Offers
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• Next step should be to attract more visitors.• Blogging and creating other content like eBooks and webinars are powerful ways to drive
the right people to your business online.
Create a Blog & Marketing Offers
Think About Business Blogging
Getting Set Up With Blogging
Blogging Platforms to Consider
Key Components of Blog Post
About
Blog
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Create a Blog & Marketing Offers
Business Blogging is about Lead Generation
CTA
Download some
contentFollow the business on social
media
Subscribe to the blog
Join our newsletter
Promote content through Social Media
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• Social media provides a platform for direct communication between your customers, prospects and employees.
• It is a key driver of content distribution and brand visibility online.
Promote content through Social Media
Social Media
Monitoring Social Media
Using Twitter for Business
Using Facebook
for Business
Using LinkedIn
for business
Convert Website Traffic into Leads
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Convert Website Traffic into Leads
Select Offer
Create Calls-to-Action
Create Landing Pages
Test, Measure & Iterate
Nurture Leads with Targeted Messages
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Nurture Leads with Targeted Messages
Email Marketing
List-Building
Sending
(Re)Converting
Measuring Email
performance
• Simply put, lead nurturing is a system that allows you to send an automated series of email messages to an early stage lead in order to pre-qualify them before handing them over to your
• Take a look at your existing sales funnel.
Optimize Marketing for Mobile Viewing
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Optimize Marketing for Mobile Viewing
How to Optimize for Mobile
• Set up Mobile Redirect• Use Mobile CSS
Critical Elements to Optimize for Mobile
• Emails• Calls-to-Action & landing Pages• Downloads• Video
Analyze & Refine Strategies
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Analyze & Refine Strategies
Steps for Analyzing & Refining Strategies
• Implement an Analytics Program• Identify Opportunities• Set a Metric for Success• Refine your strategy• Evaluate performance
Metrics to track and report on
• Marketing Grade• Traffic• Leads• Customers• Traffic, Leads and Sales by Keywords• Customer Acquisition Cost• New vs. Repeat Visitors• Effectiveness by Channel
Steps for Improvement
• Keywords• On-Page SEO• Conversions• Content Strategy• Social Media Promotions• Lead Nurturing & email marketing
Thank You