WHAT IS DESIGN?

(and why is it important?)

DESIGN:• the act of working out the form of something (as by making a

sketch or outline or plan); "he contributed to the design of a new instrument"

• design something for a specific role or purpose or effect; "This room is not designed for work"

• an arrangement scheme; "the awkward design of the keyboard made operation difficult"; "it was an excellent design for living";

• blueprint: something intended as a guide for making something else; "a blueprint for a house"; "a pattern for a skirt"

• a decorative or artistic work; "the coach had a design on the doors"

• conceive or fashion in the mind; invent; "She designed a good excuse for not attending classes that day"

• a preliminary sketch indicating the plan for something; "the design of a building"

• invention: the creation of something in the mind • intend or have as a purpose; "She designed to go far in the world of

business"

• “Design is that area of human experience, skill and knowledge which is concerned with man’s ability to mould his environment to suit his material and spiritual needs.” Archer, B (1973) “The Need for Design Education.” Royal College of Art

• Design is thinking – learning to think at a higher level.– It’s a verb, not a noun– Its about relating.

• “The process of design is a creative act, and creativeness sometimes defies all logical rules” –Bevlin

D E S IG N is the FUNDAMENTAL

S O U L

of a man-made creation

DESIGN

is about demonstrating how

BEAUTIFUL

something

CAN BE.

It has a very

PROFOUND

capacity

DESIGN is a way of

CHANGING

LIFE

and influencing the future

DESIGN is the

NO. 1

determinant of whether a product –service - experience stands out or not.

Pointers in Design:

P U T

DIVERSITY front and center

SIMPLICITY

CLARITY

GRACE

BEAUTY