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What Goes Around Comes Around Arias, Baxter, & Guerra http://www.iwanttoberecycled.org

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What Goes Around Comes Around. Arias, Baxter, & Guerra. http://www.iwanttoberecycled.org/. Our Assignment. To educate and motivate people to recycle . http://www.iwanttoberecycled.org/. Our Preparation. Online research. Surveyed local community. http://www.iwanttoberecycled.org/. - PowerPoint PPT Presentation

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Page 1: What Goes Around Comes Around

What Goes Around Comes Around

Arias, Baxter, & Guerra

http://www.iwanttoberecycled.org/

http://www.iwanttoberecycled.org/
Page 2: What Goes Around Comes Around

Our Assignment

To educate and motivate people to recycle

http://www.iwanttoberecycled.org/

http://www.iwanttoberecycled.org/
Page 3: What Goes Around Comes Around

Our Preparation

http://www.iwanttoberecycled.org/

Online research

Surveyed local community

http://www.iwanttoberecycled.org/
Page 4: What Goes Around Comes Around

Research

• Americans don’t recycle– According to the EPA’s most recent data from 2009, the

US recycling rate was at 33.8%* – 40% of teachers surveyed recycle

• Americans don’t know how to recycle– Most people could only name 2 out of the 7 possible

recyclable materials

http://www.iwanttoberecycled.org/

*http://earth911.com/news/2011/10/19/united-states-waste-in-numbers-then-and-now/

Americans don’t care about recycling

http://www.iwanttoberecycled.org/
Page 5: What Goes Around Comes Around

Problem

Americans aren’t personally invested in recycling

http://www.iwanttoberecycled.org/

http://www.iwanttoberecycled.org/
Page 6: What Goes Around Comes Around

STRATEGY

Page 7: What Goes Around Comes Around

Creative Strategy

http://www.iwanttoberecycled.org/

+

Rational Emotional

Give your garbage another life

Karma

http://www.iwanttoberecycled.org/
Page 8: What Goes Around Comes Around

The Big Idea

Pass along the recycling Karma*

http://www.iwanttoberecycled.org/

*Karma : what goes around comes around .

http://www.iwanttoberecycled.org/
Page 9: What Goes Around Comes Around

CREATIVE EXECUTION

http://www.iwanttoberecycled.org/

http://www.iwanttoberecycled.org/
Page 10: What Goes Around Comes Around

PRINT AD

Page 11: What Goes Around Comes Around

http://www.iwanttoberecycled.org/

Pass along the recycling karma.

The can you recycle today,could live in your father’s pacemaker tomorrow

Americans recycle only 33.8% of all recyclable materials. That’s a lot of room for improvement. Why wait till tomorrow to make a change? After all, what goes around comes around.

http://www.iwanttoberecycled.org/
Page 12: What Goes Around Comes Around

OUTDOOR ACTIVATION

Page 13: What Goes Around Comes Around

http://www.iwanttoberecycled.org/

...Get your Karma Rewards at iwanttoberecycled.org

• Outdoor launch in key locations

• Digital display with rotating positive karma messages when you recycle

• Reward program on website will allow people to redeem prizes to incentivize further

http://www.iwanttoberecycled.org/
Page 14: What Goes Around Comes Around

PARTNERSHIP

Page 15: What Goes Around Comes Around

http://www.iwanttoberecycled.org/

Pass along the recycling karma today. www.iwanttoberecycled.org

• Partner with major manufacturers and retailers of recyclable materials

• Mark all social media display ads with our message

http://www.iwanttoberecycled.org/
Page 16: What Goes Around Comes Around

THANK YOU.

Now it’s your turn to pass along the

karma…

http://www.iwanttoberecycled.org/

http://www.iwanttoberecycled.org/

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