what goes around comes around arias, baxter, & guerra
TRANSCRIPT
What Goes Around Comes Around
Arias, Baxter, & Guerra
http://www.iwanttoberecycled.org/
Our Assignment
To educate and motivate people to recycle
http://www.iwanttoberecycled.org/
Our Preparation
http://www.iwanttoberecycled.org/
Online research
Surveyed local community
Research
• Americans don’t recycle– According to the EPA’s most recent data from 2009,
the US recycling rate was at 33.8%* – 40% of teachers surveyed recycle
• Americans don’t know how to recycle– Most people could only name 2 out of the 7 possible
recyclable materials
http://www.iwanttoberecycled.org/
*http://earth911.com/news/2011/10/19/united-states-waste-in-numbers-then-and-now/
Americans don’t care about recycling
Problem
Americans aren’t personally invested in recycling
http://www.iwanttoberecycled.org/
STRATEGY
Creative Strategy
http://www.iwanttoberecycled.org/
+
Rational Emotional
Give your garbage another life
Karma
The Big Idea
Pass along the recycling Karma*
http://www.iwanttoberecycled.org/
*Karma : what goes around comes around .
PRINT AD
http://www.iwanttoberecycled.org/
Pass along the recycling karma.
The can you recycle today,could live in your father’s pacemaker tomorrow
Americans recycle only 33.8% of all recyclable materials. That’s a lot of room for improvement. Why wait till tomorrow to make a change? After all, what goes around comes around.
OUTDOOR ACTIVATION
http://www.iwanttoberecycled.org/
...Get your Karma Rewards at iwanttoberecycled.org
• Outdoor launch in key locations
• Digital display with rotating positive karma messages when you recycle
• Reward program on website will allow people to redeem prizes to incentivize further
PARTNERSHIP
http://www.iwanttoberecycled.org/
Pass along the recycling karma today. www.iwanttoberecycled.org
• Partner with major manufacturers and retailers of recyclable materials
• Mark all social media display ads with our message
THANK YOU.
Now it’s your turn to pass along the
karma…
http://www.iwanttoberecycled.org/