what every lawyer needs to know about the new
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What Every Lawyer Needs to Know About the NEW. b y Michael Waddington , Esq. Why is this important? "divorce lawyer Philadelphia PA". Top 3 are directories Next 7 are Google My Business NO law firm websites are organically ranked at the top. - PowerPoint PPT PresentationTRANSCRIPT
What Every Lawyer Needs to Know About the NEW
by Michael Waddington, Esq.
Why is this important? "divorce lawyer Philadelphia PA"
• Top 3 are directories
• Next 7 are Google My Business
• NO law firm websites are organically ranked at the top
Question that I was asked about this webinar…by a lawyer!
“I pay someone to do my SEO, why is this my problem?”
The lawyer MUST be directly & actively involved in marketing & branding of his or her
law firm.
www.google.com/business
Google My Business App
What is Google My Business?
• This is not like Facebook
• Combines Google Places & Google+
• Makes it easy to manage & update your online presence in Google Search, Maps, Local results
• All Google Places & Google+ Pages will be automatically upgraded to Google My Business
Bottom Line
Google My Business is the future for Local
Businesses & Law Firms
Embrace it & you will succeed…ignore it and you will fail!
How do I sign up?
• Go to www.google.com/business
• Click “Get on Google”
• Login
• Enter your business name and address or phone
Confirm Your Business
• Select your business
Delete Duplicates
• Search for your
address & phone
number
• Delete duplicates
• Duplicates are
penalized by Google
Verify Your Business
• Must use official phone number
• Verify by mail takes longer (1-2 weeks)
What if the business is already in my account?
• Click “View Dashboard”
Your Dashboard
• Edit business info
• Make Posts
• See Visitor Stats
• Manage Reviews
• View Analytics
• Host webinars (Hangouts)
Add Photos
• Must be High Quality!
• Minimum of 5
• Unique photos
• Inside, outside, staff, your city, the courthouse, etc.
• The more the better
• You must own the photos
• This impacts rank
Add Videos
• High quality!
• Maximum of 5
• Unique
• The more the better
• You must own the videos
• This impacts rank
Add a Virtual Tour
• Hire a local Google photographer or do it yourself
• $250-400
• 360 degree tour
• Highly recommended!
• Enhance your presence across Google with a premium-quality, 360º virtual tour powered by Street View technology.
Edit Your Business Info
• Fill out profile 100%
• This is crucial
• Don’t keyword stuff!
• Name, Address, & Phone Number (NAP) must be the same on all sites
• NO 800 or tracking numbers!
Category Selection• Select 5 categories
• Use categories provided by Google
• No keyword stuffing
• Examples:
• Divorce Lawyer
• Criminal Justice Attorney
• Lawyer
• Trial Attorney
• Personal injury lawyer
Introduction
• Important! Spend 1-20 minutes on this
• Write it from scratch
• Make it compelling
• Describe your business in 200-300 words
• Link to your website
Best Practices
• Don’t violate Google’s suggestions
• Don’t use 800 or tracking numbers
• Avoid duplicate Place pages
• Avoid PO boxes and shared office space
• Complete all information
• Make sure it is 100% and high quality
• Use the exact same NAP (Name, Address, Phone)
• Your email should match your domain (smithlaw.com & [email protected])
• As many unique, high quality photos as possible & up to five videos
Double check your listings
Google Search
Google Maps
Google+
Before You Get Started
• Proper online marketing is time consuming and
requires a level of expertise.
• If you would rather have a team of professionals
help you, contact us for a free consultation.
If you have questions or would like a FREE consultation,call 1-888-807-3380.
Contact
E-mail: [email protected]: www.legalnichepros.comYOUTUBE: http://www.youtube.com/user/legalnicheprosGOOGLE+: https://plus.google.com/111066643369009597374LINKEDIN: www.linkedin.com/in/michaelwaddingtonlawyer