5 points every homepage needs

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www.standardmarketing.ca Standard Marketing - ebook 5 Points Every Homepage Needs

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Post on 13-May-2015

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Once you have your website it's important to ensure that your Homepage tells your visitors everything they need to know about doing business with you. This E-book covers 5 of the most important elements found on an effective Homepage - from what you do to having calls to action. Feel free to find out more about our internet marketing services on our company blog. http://www.standardmarketing.com/blog/

TRANSCRIPT

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Standard Marketing - ebook - 5 Points Every Homepage Needs Page 1

www.standardmarketing.ca

Standard Marketing - ebook

5 Points Every Homepage Needs

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Table of contents

1. What You Do / Where You Do It - 3

2. Why Deal With You? - 5

3. Why Trust You? - 7

4. What Happens Next? - 9

5. Call To Action - 11

6. How Standard Marketing Can Help - 13

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1. What You Do / Where You Do It

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The first text that visitors see should tell them what you do and where you do it. They want to be assured they’re in the right place, so they don’t have to worry about looking around your website for 20 minutes only to find out you don’t offer what they want, or don’t sell it in their area. A recent study said that most visitors stay on a webpage for 10 – 20 seconds before they leave, but it’s your value proposition that keeps them there longer.

Often business owners will invest more into their Homepage’s first 300 – 500 pixels because this is as they say, the “money shot.” Use attractive graphics, font, and content while leaving opportunity for the visitor to connect on social media or through an email submission form.

As you can see in the case below Mountain Orthodontics communicates these two important elements within the first 300 pixels.

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The next most important text is ‘all of the reasons why anybody would want to deal with you. Don’t make people dig into your website for this information. The point is that if you don’t hook their interest on your homepage you’ll never do it on any other page because they won’t see any other page. They’ll be gone.

Reasons to deal with you could include why your product or service is better than your competition, like a comparison chart. If you’re not better then explain why you’re different and why those differences are important. Aside from a comparison, you could provide additional value with your product or service. This could be a promotion, giveaway, sweepstake or added value through education.

As you can see here, Cratex Industrial Packing Ltd. uses their unique selling features to emphasize why visitors should choose their services over others.

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After that you need to tell them why they can trust you. Consumers know that anybody can put up a website, so you need to reassure them with things such as:

• Better Business Bureau logo that is a link to your page on the BBB website.

• Your Guarantee, if you offer one, and how it works.

• Industry association memberships that are links to your page on their website.

• Testimonials. There’s no such thing as too many testimonials.

• How long you’ve been in business. • How many customers you’ve served. • A privacy page that explains how you

safeguard their information. • Social media feeds can show credibility and

verify people actually like and interact with the brand

This is an example of Krest Homes showing credibility and establishing trust with their visitors.

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Once you’ve established trust with your visitor, you need to clarify the transaction and sales process. Take the fear of the unknown out of the situation by explaining what they can expect when buying your goods and services, this can include post sale service too. Tell people what the next step is. Talking about the process reassures people that you know what you are doing, and also that they will get good service.

A great deal of Marketing is about making it as simple as possible for people to buy. Explaining the process makes it seem less complicated.

In this example from Standard Marketing you can see how they dispel uncertainty by explaining the sales process with 3 icons and a minimal amount of text.

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After you explain what the next step in the process is, urge them to take action. Giving them a clear “Call To Action” takes them out of limbo. People want completion, and of course you want them to complete the sale. It’s good to give them a reason to call, such as a “Limited Time Offer” or “Start your Free Trial Now.”

In this example from Best Choice Moving, they use “Get my Free Estimate” as their call to ac-tion. They do a great job too because they make it stand out by using the bright red on a blue box.

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6. How Standard Marketing can Help

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We start with a website analysis which lets us find out more about the brand, what you do, where you do it, etc. We’ll examine and grade your website based on the discussed five points as well as other elements that we find are crucial for an effective website.

The next step is a thorough website examination, which we call an Opportunity Discovery Report. This is a much more in depth look at your website and includes a social media analysis and an inbound link analysis. Together these overviews provide the knowledge we need to make more educated and helpful recommendations for maximizing your website’s potential.

©Copyright 2013 Standard Marketing Ltd.

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With so many websites competing for the same business it’s important that your website clearly communicates the value proposition and why the buyer should choose you.

It’s common for businesses to develop websites without any proper knowledge of what to omit and what to include. But, why guess?

Get your website graded today and find out what it’s missing and what it’s doing right. From there you can take the next step and learn why these suggestions are vital to your website’s success and why you need to take action.

Get my Free Website Analisis

Free Website Analysis

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By Anthony Baisi

Anthony Baisi manages social media & customer relations at Standard Marketing. He’s also responsible for developing clients’ content strategy and carrying out their Search Engine Optimization.

He strategizes each client’s content to address the needs of their target audience while establishing a professional and consistent persona for the brand. He’s an important part of our marketing strategy team.

Written by Anthony BaisiFollow me on Twitter

@anthonybaisi