what big and small companies can learn from each other | talent connect anaheim
TRANSCRIPT
Does Size Matter….?
Sam WenerTalent Brand ConsultantLinkedIn
Stacy TakeuchiTalent Brand Consultant
Your talent brand is the highly social, totally public version of your employer brand that incorporates what talent thinks, feels, and shares about your company as a place to
work.
What does Talent Brand mean?
believetalentbrandstrengthmakesa“significantimpact”onabilitytohire
77%
Averagereductionincostperhire
50%
Averagereductioninturnover
28%
talentprofessionalswhosaytalentbrandisatoppriorityin2015
56%
We know that Talent Brand is important
Source: LinkedIn Global Recruiting Trends Report, Nov 2014
Candidates tell us it’s important
Source: LinkedIn Talent Trends Report, March 2014
Reputation as a “great place to work”
Reputationfor“greatpeople”
Reputationfor“beingprestigious”
Reputation as a “great place to
work”
Reputationfor“greatproducts/
services”
Reputationfor“greatpeople”
Reputationfor“beingprestigious”
56%
53%of professionals start considering switching jobs at least 5 months
before leaving
Tips & Tricks
• Transparency• Relevance• Just Do It• Activate• ROI
Tangible takeaways you can implement TODAY!
Click icon to add picture
Tips & Tricks
• Transparency• Relevance• Just Do It• Activate• ROI
Tangible takeaways you can implement TODAY!
“You have to embrace who you are, in all its hideousness or all its glory. Because that’s who you want to attract—talent with that shared passion and
shared ideology.”
Ed Nathanson – Found Red Pill Talent
Transparency
Transparency
Who Wins?
Who Wins?
Tips & Tricks
• Transparency
• Relevance• Just Do It• Activate• ROI
Tangible takeaways you can implement TODAY!
JanRain , Customer Identity Software
74% of consumers get frustrated with content, offers, and ads irrelevant to them… it’s never been more critical to create targeted website
experiences.
Relevance
Womenvs.Men
Relevance
Relevance
Relevance
Who Wins?
Who Wins?
Tips & Tricks
• Transparency• Relevance
• Just Do It• Activate• ROI
Tangible takeaways you can implement TODAY!
You can’t boil the ocean when you are trying to get people to agree to
something new. Start small. Do a “pilot”.
Kara Yarnot – Founder Meritage Talent
No need to recreate the wheel
Corporate Branding Content
PR
Awards
Corporate Blog
Earnings
Community Efforts
Job Postings
Powerful Talent Brand
Content
Thought Leadership
Humor
Video and Photos
Employee Testimonials
Department/Individual
Blogs
Pop Culture
The NormBest in Class
Who Wins?
Who Wins?
Tips & Tricks
• Transparency• Relevance• Just Do It
• Activate• ROI
Tangible takeaways you can implement TODAY!
Trust in Employee Engagement
who is the most trusted spokesperson to provide potential talent with credible and honest information
about your company?
http://www.edelman.com/insights/intellectual-property/2014-edelman-trust-barometer/trust-in-business/trust-employee-engagement/
3xMore likely to trust information from
employees versus from CEO
Acompany’semployeeprograms,benefits,workingconditions:
Company Employees
Company CEO
Media Spokesperson
66%
22%
10%
2xMore likely to trust
information from employees or CEO than media
spokes-person
Company Employees
Company CEO
Media Spokesperson
32%
31%
13%
Acompany’sinnovationeffortsandnewproductdevelopment:
Highlight your culture through you employees
Who Wins?
Tips & Tricks
• Transparency• Relevance• Just Do It• Activate
• ROI
Tangible takeaways you can implement TODAY!
The Quest to Quantify
Measuring the impact of your Talent Brand
1. FollowerQuality2. TalentResponseRate-engagement3. ApplicantQuality4. TimeToHire5. OpportunityLostCost
5 Simple Metrics to Quantify Talent Brand Success
Follower QualityAdapt your talent brand strategy for different audiences#1
Engaged with your brand
No engagement withyourbrand
Talent Response RateEngaged candidates more likely to respond to your recruiters #2
41
Subjective What does it mean to your company?
• Good fit for the company
• Good fit for the role
• Length of tenure
Who are the quality candidates for you?
Quality of HireBroadcasting an authentic talent brand increases retention#3
Your talent branding activities should build a strong pipeline and start more conversations with qualified talent, thereby lowering your time to hire.
CompanywithastrongtalentbrandonLinkedInreporta
20% Fasterrateofhire
Time to HireEngagement is the foundation of your pipeline#4
EnterpriseSales,HighTech
Cost to HireToo often, we forget the cost of opportunity lost#5
Total Annual Revenue: $1MM
250 working days
$4,000 PER DAY
FollowerQuality TalentResponseRate ApplicantQuality TimeToHire OpportunityLostCost
5 Simple Metrics to Measure Talent Brand Success
Who Wins?
©2015 LinkedIn Corporation. All Rights Reserved.
Tips for visualizing your success
Visualize success: track follower changes as a whole, or for specific business-critical roles
Tips for visualizing your success
Visualize success: track response rate as a whole, or for specific business-critical roles
Non-Impacted 1 Impact 2 Impact 3+ Impact0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0
50
100
150
200
250
300
350
85%
95%96%
100%
301
200
79
41
Rete
ntio
n Ra
te (%
) Num
ber o
f Im
pact
ed H
ires
Visualize success: track retention rate by number of touch points engaged pre-hire
Retention Rate by Number of Interactions Pre-Hire
Visualize success: track time to hire as a whole, or for specific business-critical roles