culture code: creating a culture employees truly love | talent connect anaheim
TRANSCRIPT
Katie Burke VP, Culture & Experience
HubSpot @KatieBurkie
Culture Code: Creating a Culture Your Employees Truly Love
Culture eats strategy for breakfast. Pete
Drucker
Stand up if you’ve ever heard…
Stay standing if…
You have a full-time person or people focusing 100% on your company’s
culture
is barely a snack
Culture
Peoplespendalotoftimethinkingaboutculture
Peoplespendalotoftimethinkingaboutculture
Challenge: Leave here with something you can actually do
Culture isn’t…
Wall Posters
Corporate Governance
Perks and Rewards
Culture Is…• A bar for what’s possible at your company
• A powerful weapon in the war for talent
• A proactive catalyst to help employees make better decisions
• A promise to your customers
• Collective clarity on what it means to be a part of your
organization
CultureCode.com
Codifying your culture can’t be rhetoric — it has to reflect
reality
Start with founder/top level executive buy-in.
Deciding what you stand for as an organization cannot be outsourced1
Get employees involved, but don’t wait for consensus2
Don’t be afraid to list things that you don’t quite deliver upon yet.
We use an asterisk in our Culture Code to denote things that are still aspirational for our organization.3
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