what are your apis worth?

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What are Your APIs Worth?Tej Ravindra, Apigee

Kumiko Yamazaki, Mapquest

©2015 Apigee. All Rights Reserved.

What are your APIs worth?Tej


Agenda

APIs == $$$?

Mapquest Case Study

Product Demo

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Salesforce eBay

Pop Quiz : API-driven revenue

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Expedia

50%60%

90%

Source: HBR January 2015

Popular APIs & categories

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API Business Models

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Digital Services Digital Content Revenue Share

Charge per transaction

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Are there opportunities to grow your partner program(s)?

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Do you have a view of your API traffic & apps that use your APIs today?

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How are you thinking about the monetary value of your APIs?

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What are Your APIs Worth?Mining API Traffic for Fun and ProfitKumiko YamazakiTech Manager

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12©2015 Apigee. All Rights Reserved.

Agenda

1. Why Monetize Your APIs?

2. Overview of the MapQuest APIs3. Pre-Self Serve Platform4. Post-Self Serve Platform5. MapQuest: A Success Story


Why Monetize Your APIs?

• APIs are already used internally

• Builds relationships and drives new business opportunities

• Increases revenue and brand awareness


20,000 Active Developers

1,000 Paid Customers

Overview of the MapQuest APIs

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MapQuest APIs• Map SDKs for web and mobile

• Geocoding– retrieve lat/lng based on address– retrieve address based on lat/lng

• Directions– choose between shortest, fastest, pedestrian,

bicycle, multimodal– turn-by-turn route narrative

• Search and Data Manager– spatial queries to find nearest locations

• Static Maps

• Traffic Incidents and Overlays


• Data Manager API to store locations

• Search API to search based on distance

• Map SDK to plot all locations

• Directions API to find delivery route and estimated time based on live traffic data

• Traffic API to overlay incidents

• Geocoding API to find location of emergency

• Directions API to route to emergency

Store Locator Delivery Services Emergency Response

Pre-Self Serve Platform

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Pre-Self Serve Platform

Dedicated Account ManagerPremium Technical Support24/7 Emergency Support

Custom Service-LevelAgreements

High Price Point


Closing the Gap Between Free and Enterprise


Technological Challenges• Automate EVERYTHING!

• Building a Self-Serve platform / Online Storefront

• Accepting and Managing Online Payments

• Managing a User’s Transaction Quota

• Notifying Customers when they reach x% of their Quota

• Capturing and Displaying Analytics


Partnering with Apigee• Launch Self-Serve platform / Developer

Portal– migration of all existing MapQuest users,

apps, and app keys– new provisioning system

• Set up API Proxies for all MapQuest APIs– capture analytics

• Utilize Apigee’s Monetization platform– custom rate plans– quota management– email notifications

Post-Self Serve Platform

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• Access to all MapQuest APIs

• 15k monthly transactions


• $99/mo. - $799/mo.• 30k - 500k monthly

transactions• Purchase, switch, and

cancel plans through the Developer Portal

• Support available through the Developer Portal

Post-Self Serve Platform


• Custom Service-Level Agreement

• Dedicated account manager

• Premium technical support

• 24/7 emergency support

Free Plan Self-Serve Plans Enterprise


MapQuest Grows with your Business

MapQuest: A Success Story

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• Only Free and Enterprise level plans available

• Free, Paid (Self-Serve), and Enterprise level plans available

• New Developer Portal• New Provisioning System• New Analytics and Custom Reports• Transaction Quota Management• Automated Email notifications

Before Launch After Launch


FREE PAID

9,693 Free Users 121 Paid Users


Launched on June 22, 2015

Development work didn’t start until February 26, 2015


• Different subscription models

• Opt in/out of overage fees

• Analytics Dashboard• Data visualization• Overall performance

– success vs. errors– latency

• Monthly / Daily / Hourly Trends

Future of Monetization

• Extended Rights Geocoding

• Coupon codes and promos

• Technical Support

Customization Analytics & Insight

Add-Ons

Questions?

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what are your apis worth?

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