what is your video worth?
TRANSCRIPT
Nike Mercurial Victory II FG
UPPER: Soft, supple synthetic leather upper for great ball feel. Contoured shoe-last mirrors the foot shape. MIDSOLE: Contoured molded sockliner for comfort and support. OUTSOLE: The innovative Vapor traction islands increaser traction and stability. Lightweight TPU bladed studs configuration provides instant acceleration. For use on firm, natural surfaces.
Features • Ball Control Elements: no • External Heel Counter: no • Insole Material: EVA foam • Insole Removable: no • Lacing: Central • Outsole Material: TPU • Primary Upper Material: Synthetic leather • Stud Material: PU • Suitable For: Firm Natural Surfaces • Weight: 8.0 oz.
# KOMFOWEBINAR
23 Video is a content management tool built just for video
Upload once and your videos play on any device * Video website out of the box * Track on video performance
# KOMFOWEBINAR
Commercials Content marketing
Value pr view
Cost pr view
From commercials to content value
ROI
# KOMFOWEBINAR
We’re web* people working with video
*web- social , business , digital , design , communication and marketing people
146 hotel videos 1-2 minutes36 location video 2-5 minutes
33 specialised videos 2-5 minutes24 hosted videos 8-12 minutes
# KOMFOWEBINAR
FDM travelCASE
of all plays from external embeds. Directing traffic
to site
longer session time for users watching videos
higher conversion rate for video viewers
45%
141%
38%
Video is key in the marketing
mix
# KOMFOWEBINAR
3 tips from FDM Travel
1. Syndicate content
2. Find your formats and stick to them
3. Know the difference between promotion and conversion
# KOMFOWEBINAR
4. FIND YOUR VALUE PER PLAY
SALES CLOSE RATIO
LEADS / NUMBER OF PLAYS LTV OF A CUSTOMER RELATION X
=VALUE PER
PLAYNUMBER OF PLAYS
# KOMFOWEBINAR