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Think Big, Think Global inFRANCHISING

November 24, 2015, HOTEL PULLMAN, AEROCITY, NEW DELHI

Making Big Growth In Indian Franchising A Reality

World Franchise Congress is a Franchise Leadership Convention

brought jointly by Franchise India & PepsiCo. India and will bring

together the smartest futurists and franchise leaders from all over

the world to explore the impact of current and franchise future

trends in business, government and technology and society.

Meet 30 smartest minds in global franchising & Join 250+ of the

India’s brightest franchise thinkers, investors and forecasters in

New Delhi for a day of large Franchise Impact with keynotes, panel

discussions, master classes, exhibiting, and networking that will

change the way you think about your franchise business for

years to come.

Who Should AttendThe Franchise Leadership Convention

Will be the first ever professional, educational and Business

networking Congress specifically designed for growing franchisors

and members of their executive team who want to significantly

expand the rate of growth in their franchise systems.

Representatives of franchise companies from across categories

of Consumer Businesses like Retail, Wellness, Education, Services,

Food & Beverages who want to grow will benefit from attending

this conference.

• Franchisors,franchisees,owners,executivesandmembersof

the senior management team;

• VPsoffranchising,directorsoffranchising,andotherfranchise

development executives;

• VPsoffinance,chieffinancialofficers,treasurers,controllers

and directors of franchise organizations

• FranchiseFinancingBanks&FinancialInstitutionsandtheir

credit personnel, private and public equity investors, brokers,

bankers, accountants, dealmakers, attorneys, consultants, and

other intermediaries who have a financial interest in franchising.

The franchise model is one of the most versatile and flexible business models. It is the most sought after model in all categories from luxury goods retailing to distributing basic consumer goods. The franchise model helps build powerful ecosystems. The World Franchise Congress is an initiative supported by PepsiCo to help discuss and debate the best that this model offers. You can look forward to an excellent day.

D Shivakumar, Chairman and CEO, PepsiCo India

The distinction Between Small & Big Growth, between thinking local, regional, national & Global in Franchising lies in seeing things on a bigger canvas. Indian Business scene is at juncture where one should DARE TO BE BOLD. “if you don’t risk anything, you risk even more.

Gaurav Marya, Chairman, Franchise India

In the last twenty five years since PepsiCo entered India, our Franchise partners have played a critical role in setting up and growing the business. Same is true for thousands of other businesses across the world and in India. Our association with Franchise India is aimed at building greater awareness and appreciation for this business model. We are positive that this platform will benefit the franchise world immensely as it will give the business the focus it deserves and build franchise management capabilities in India

Samudra BhattacharyaVice President and GM, India Franchise

Commercial Unit, PepsiCo

5 Reasons to Join The Franchise Leadership Convention

You can’t do it alone: Genuinely new dialogue begins

with open minds, collaboration and networking with peers,

mentors, investors and valuable connections are just a

start for and they continue onsite with networking group

discussions, breakaway sessions and a networking reception.

1

Great minds don’t think alike: Internationally-

recognized franchise & business speakers are experts at

challenging conventional thinking and there’s even more

opportunities to uncover new business attitudes when you’re

interacting with your future business partners.

2

Hibernation is not an option: Franchising did not

work for your business first time around. Initial downturns

just need for your to find new ways to adapt to the

environment and continue to invest in the future

3

Answers are here: Franchise Leadership Convention

is the only learning congress that will help you think big in

franchising and how you can get your business to create

greater value.

4

Complex questions require concrete solutions: This is the place where business gets done.

Interact with and learn from more than 200 solutions

providers from tech, finance, legal to get your business

systems sharpened.

5

Nomination & Evaluation• EachapplicantwouldberequiredtofillinaSelf-Nomination

form and send it to us by August 20th , 2015.

• Onlycompanies,firmsorbusinessesregisteredandbased

in India can apply

• Anyorganization/individualfromfranchisesectorcan

apply

• Eachapplicantcanapplyforoneormultiplecategories

• Self-Nominationformsshouldbesentalongwiththe

prescribed fee to Franchise India. The nominees in

each category will be presented to the final jury for

determination of winners.

• Jurydecisionisbindingonallapplicants.

• Ernst&YoungwouldbetheProcessAdvisorfortheawards.

• Informationreceivedwillbetreatedconfidentialandnot

used for any purpose except for determining the winner of

the awards.

• Incompletequestionnaireinanymannerwilldisqualifya

participant from participating in the awards.

• RighttopermitparticipationisreservedwithAwards

management

AWARDsTO NOMINATEAbhinav: [email protected]

Excellence in FranchisingAwards ‘2015The Awards will recognize and reward excellence in franchising

and provide a platform for companies and individuals to

showcase the amazing work they are doing in this sector.

WHAT DO FRANCHISE EXCELLENCE AWARDS STAND FORThe purpose of the Franchise Excellence Awards is to provide

recognition to those individuals and organizations that have

contributed to the growth and success of franchising as a

method of distribution in the Indian economy. Franchising is

today in its pink of health in India and the Franchise excellence

Awards will bring forward shining examples of creating

new possibilities within the sector, acknowledged for their

dedication, acumen and results. With such recognition it is

hoped that others will be inspired to emulate those honored

and thereby make franchising even more successful in the years

to come. The resulting publicity will help inform and educate the

general public about franchising as a concept and highlighting

its benefits to society as a whole

Awards Categories

Franchisor Awards

Excellence in Technology The award recognizes a Franchisor responsible for creating a successful business innovation with the use of technology; which eventually resulted in better output for the Brand and the Franchises.

Excellence in Customer Service For Franchisor that go above and beyond in their commitment to deliver the best customer experience. They will demonstrate to the jury that their customer service strategies have resulted in measurable improvements to their business on top of what would be the standard for their network.

Excellence in Relationship management The Award will recognize the Franchise Brands who has built a large network on the strength of relationships between Franchisor; Franchisee and the Professional team.

Excellence in Human Resource Practices Franchising is a people business and this Award will recognize the franchise brand; which not just looks after its Franchisees but is also considered a top place to work by its professional team. The Award will rest on the inputs given by employees of the franchise system.

Excellence in marketing This Award is for excellence in strategy and execution of a marketing program within a franchise system. A marketing program can be anythingdesignedtodriveprofitableconsumersalesand/orpositivebrand awareness or could be a combination of franchise marketing and Brand marketing.

Corporate social responsibility award This Award recognizes a Franchisor’s outstanding commitment and contribution to regional; national; and global communities and the natural environment. Contributions can include; but are not limited to; betterment projects and involvement in community groups in the areas of health; education; improving the environment; knowledge sharing; youth engagement initiatives; poverty reduction; encouraging social inclusion; human and animal rights; anti-discrimination and equality; etc.

Franchisee Awards

Franchisee Excellence in North India (Punjab; Haryana; Uttar Pradesh; Uttarakhand; Himachal Pradesh; Jammu & Kashmir and Rajasthan) This Award is recognition of outstanding business people who have harnessed the support found in ethical franchising to achieve their self-employment goals. The finalists should demonstrate the difference they’re making in their communities across North India.

Franchisee Excellence in East India (Arunachal Pradesh; Assam; Manipur; Meghalaya; Mizoram; Nagaland; Tripura; Sikkim; West Bengal; Jharkhand; Bihar and Odisha) This Award is recognition of outstanding business people who have harnessed the support found in ethical franchising to achieve their self-employment goals. The finalists should demonstrate the difference they’re making in their communities across East India.

Franchisee Excellence in West India (Goa; Gujarat, Maharashtra, Madhya Pradesh and Chhattisgarh) This Award is recognition of outstanding business people who have harnessed the support found in ethical franchising to achieve their self-employment goals. The finalists should demonstrate the difference they’re making in their communities across West India.

Franchisee Excellence in South India (Andhra Pradesh; Tamil Nadu; Karnataka; Kerala and Telangana) This Award is recognition of outstanding business people who have harnessed the support found in ethical franchising to achieve their self-employment goals. The finalists should demonstrate the difference they’re making in their communities across South India.

Individual Awards

Women Entrepreneur of the Year in Franchise Business The judges will be looking for a strong female who can demonstrate how her passion, drive and commitment has led to exceptional results in the field of Franchising.

Young Entrepreneur of the Year in Franchise Business This award recognises that franchising isn’t all about experience. Judges will be looking for an Individual who has established a profitable franchise although they may not have come from a business background. Finalists will be dynamic, driven individuals that have achieved success beyond their years. Eligibility: Franchisees aged 30 years or under

Entrepreneur of the Year in Franchise Business Celebrating individuals whose wealth of experience has seen them make a big impact in their franchise. Perhaps they have used their knowledge and expertise to create new avenues of growth for their business, which have been expanded out to the wider network.

Franchise Professional of the Year An Individual who has demonstrated leadership and taken the business growth to a scalable size.

Franchise Leader of the Year ACEOoraManagingDirectorofacompanywhohasdemonstratedleadership and taken the business growth to a scalable size.

Special Awards Category

Excellence in Franchise Supply This Award recognizes supplier excellence in contributing to the franchising sector and helping Franchise Brands -(Franchisors or Franchisees) within the sector achieve their goals. The support can be for any of the operational activities such as technology, innovation, financial or legal services.

Franchisable Concept of the Year This award recognises an enterprise for its vision and innovation. Judges will be looking for innovating a non-existent Franchise system.

Conference Agenda

10:00AM - 10:05AM WELCOME NOTE BY

Ms. Ritu Marya, Editor-in-Chief, Franchise India

10:05AM - 10:10AM LIGHTING OF LAMP & INAUGURATION

10:10AM - 11:30AM

THE CURRENT STATE & STRATEGIC FUTURE OF FRANCHISING – VISION 2020

How to get from here to there

• TheStateofFranchising:WhereweareandWhere

we should be

• FranchisorsandFranchisees-Thechangingpatterns

of ownership

• AddressingSustainability&Complexityingrowinga

FranchiseOrganization

• GovernmentandFranchising:

11:30AM - 11:45AM NETWORKING TEA

11:45AM - 12:45AM sEssION 1

BUILDING A GREAT FRANCHISE PERFORMANCE COMPANY Are you realizing the Full Potential of Your Franchise: A BLUEPRINT FOR BIG GROWTH

Brand growth comes through quality franchisees executing the

vision. Therefore, franchise development is about much more

then closing a deal, infact it is just the beginning. What you need

to do to help position new franchisees and drive maximum sales

and profits. How do you have a well-orchestrated process to

ensure a smooth start for your franchisee?

• Partnerselection-lessonslearned.

• Strategicmarketplanningforoptimumpenetration&growth

• Milestone&mindsets:howtoovercomegrowingpainsand

take your franchise expansion to the next level by identifying

and recruiting coachable franchisees

• Planningformulti-unitsystemgrowth:gettingonboardhigh

performance multi-unit franchisee organizations

• Balancinggrowthandprofitabilitywiththequalityofthe

franchise system.

• Gettingyourfrontlinetocareaboutyourbottomline:why

human productivity & winning teams create best franchise

organizations.

12:45 PM - 13:30 PM sEssION 2

CAPITAL MARKET TRENDS & BUSINESS VALUATIONS IN FRANCHISING

Globally private equity groups love franchising. The business

model enables brands to grow fast because the onus of financing

new units is placed on smaller companies (franchisees). Because

franchisees are funding their new units either through debt or

their own cash, franchisors have low capital requirements and

thus are generally more profitable.

• Howinvestorsvalueintellectualproperty

• Usingprivateequityvs.Conventionalfinancingto

achieve growth, unit-by-unit or by acquisition.

• Initialpublicofferingsoffranchisors&franchisees

• Privateequityfundingoffranchisors

• Privateplacementsforfranchisorsandfranchisees

• Crowdfundingforfranchisees

• Usingprivateequityasanexitstrategy.

13:30 PM - 14:30PM NETWORKING LUNCH

14:30 PM - 15:30 PM sEssION 3

BALANCING THE INTEREST OF FRANCHISORS, FRANCHISEES AND THE SYSTEM AS A WHOLE

How to create the right culture the core of the franchise

relationship driving unit-level economics from the top and

franchisee performance is much easier said than done. In this

session, we’ll explore the psychology of working with your

franchise partners post sign-up and a tactical approach to help

franchisees run more profitable businesses.

• Whatcanyoudotoensureyournewfranchiseesare

successful? How to transfer and maintain the support from

headquarters

• Thedifferentstagesofafranchisee’slifeandthedifferent

types of support needed during each stage.

• Theroleofthefranchisorandfranchiseeindevelopingand

managing the continuum of change.

• Createacultureofcommunicationinyour franchise system.

15:30PM - 16:15PM sEssION 4

A LEGAL OUTLOOK ON FRANCHISING

This session will address the legal issues involved in protecting

franchise systems, including franchisors, franchisees interests.

• Theimportanceofunderstandingtheinterests,valuesand

needs of the parties behind franchise disputes

• Thenewgenerationofipchallengesemanatingfromthe

digital media

• Thetopconsiderationsforfranchisorsandfranchisesystems

going public

16:15PM - 16:30PM NETWORKING TEA

16:30 PM - 17:30 PM sEssION 5

OPERATIONS 2.0

The adage “development courts the franchisee but operations

marries them” is true.

• Whatfranchisecompaniesmuststreamlinein-houseforfast

track brand growth- insights on franchisor operating systems,

products and services that benefit franchisees.

• Lessonsinlearning:whyanoperationalchallengeofa

franchisee could take actually be a training issue

• Howtoselectandnegotiaterealestatesites&planexit

strategies in down locations

• Franchiseeperformancebenchmarking&projectingy-o-y

franchise growth

17:30 PM VOTE OF THANKs

17:35PM NETWORKING TEA

CONFERENCETO REGISTER

Himanshu: [email protected]

Award NominationsSponsorship

Neeta:[email protected]

08595350510Sameer:[email protected]

08595350525 Pushpendra: 08595350504�[email protected]

Abhinav: [email protected]

Conference Registration

Sakshi: 09310103354�[email protected]

Himanshu: [email protected]

Franchise India Holdings Limited is Asia's leading integrated Franchise consultingcompany since 1999 with an absolute authority on Franchising, Licensing, Retailing,Small Business and Real Estate. We have helped hundreds of investors in selectingthe right opporunity and in turn assisted various organisations in international &domestic franchise expansions & business development. With its strategicallyformed divisions, FIHL has created its own niche as the pioneers of franchiseindustry and a small business authority.

PepsiCo entered India in 1989 and in a short period, has grown into one of thelargest MNC food and beverage businesses in the country.PepsiCo's growth in Indiahas been guided by “Performance with Purpose”, its goal to deliver top-tier financialperformance while creating sustainable growth and shareholder value. In practice,Performance with Purpose means providing a wide range of foods and beveragesfrom treats to healthy eats; finding innovative ways to minimize our impact on theenvironment and lower our costs through energy and water conservation.

ET NOW is a business news channel in India, owned and operated by the TimesGroup. It is produced in collaboration with The Economic Times, a leading financialdaily in India. ET NOW is a news channel that is constantly on top of the businessand finance world, it presents latest scoops and features, both, in the Indian as wellas the international context.

Ernst & Young is a global leader in assurance, tax, transaction and advisory services.The insights and quality services delivered by them help build trust and confidence inthe capital markets and in economies the world over.

Organised by Supported by Official PortalFounding Partner In media Partnership ProcessAdvisor

Official Magazine

` 20,000 + taxes per nomination(Includes one award nomination and one networking dinner pass)

Award nomination fee

Conference registration fee` 10,000 + taxes per delegate(Includes Conference Access, Exhibition Visit and Lunch)*14% Service tax applicable in all packages

Option 1: Cheque / Demand Draft drawn in favour of“Franchise India Holdings Ltd” payable at par and to be sent to3rd-5th Floor, Charmwood Plaza, Eros Garden, Charmwood Village,Surajkund Road, Faridabad - 121009

Option 2: Wire transferFor account details, please contact: 08595350505

Option 3: Online paymentwww.franchiseindia.com/payment-gateway.php

Payment method

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