wfc ace 2014 presentation - from click to client

27
From Click To Client John Castro, Co-founder & CEO of Websites For Cosmetics STAND 4

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Page 1: WFC ACE 2014 Presentation - From Click To Client

From Click To ClientJohn Castro, Co-founder & CEO of

Websites For Cosmetics

STAND 4

Page 2: WFC ACE 2014 Presentation - From Click To Client

My Intention

www.websitesforcosmetics.com

Page 3: WFC ACE 2014 Presentation - From Click To Client

Some Questions

www.websitesforcosmetics.com

Page 4: WFC ACE 2014 Presentation - From Click To Client

Source: Small Business Administration / Google Inc. Survey / Entrepreneur Inc

Some Data

www.websitesforcosmetics.com

Page 5: WFC ACE 2014 Presentation - From Click To Client

1 in 3 people

start their

purchasing

process online

www.websitesforcosmetics.com

Page 6: WFC ACE 2014 Presentation - From Click To Client

82% of people

follow up

either by

phone or visit

www.websitesforcosmetics.com

Page 7: WFC ACE 2014 Presentation - From Click To Client

39% greater

revenue per

year if you

have a

website

www.websitesforcosmetics.com

Page 8: WFC ACE 2014 Presentation - From Click To Client

50% of all

internet usage

is on mobile

devices

www.websitesforcosmetics.com

Page 9: WFC ACE 2014 Presentation - From Click To Client

So how do

influence our

visitors to

enquire?

www.websitesforcosmetics.com

Page 10: WFC ACE 2014 Presentation - From Click To Client

Home Page

www.websitesforcosmetics.com

Page 11: WFC ACE 2014 Presentation - From Click To Client

Old Way

www.websitesforcosmetics.com

01 | Over Cluttered

02 | Four Offers

03 | Two Menus

04 | Too Much Text

05 | No Focus

Page 12: WFC ACE 2014 Presentation - From Click To Client

Old Way

www.websitesforcosmetics.com

01 | Clean

02 | One Menu

03 | Clear Message

04 | Easy Navigation

05 | Focused Aim

Page 13: WFC ACE 2014 Presentation - From Click To Client

E – I – E Formula

www.websitesforcosmetics.com

Page 14: WFC ACE 2014 Presentation - From Click To Client

Engagement Interaction

= Enquires

www.websitesforcosmetics.com

Page 15: WFC ACE 2014 Presentation - From Click To Client

www.websitesforcosmetics.com

Have Case

Studies

Happy Customers

=

More Customers

Page 16: WFC ACE 2014 Presentation - From Click To Client

www.websitesforcosmetics.com

Your Phone

Number

Make It Easy

&

Mobile Friendly

Page 17: WFC ACE 2014 Presentation - From Click To Client

www.websitesforcosmetics.com

Recent News

& Blogs

Be Up To Date

&

Personal

Page 18: WFC ACE 2014 Presentation - From Click To Client

www.websitesforcosmetics.com

Engaging

Enquiry Form

Offer Something

Of

Value

Page 19: WFC ACE 2014 Presentation - From Click To Client

www.websitesforcosmetics.com

Be Visual

& Textual

Design That

Caters

To Everyone

Page 20: WFC ACE 2014 Presentation - From Click To Client

Influential Brands

www.websitesforcosmetics.com

Page 21: WFC ACE 2014 Presentation - From Click To Client

Influential Brands

www.websitesforcosmetics.com

Page 22: WFC ACE 2014 Presentation - From Click To Client

Q&A Session

www.websitesforcosmetics.com

Page 23: WFC ACE 2014 Presentation - From Click To Client

“I couldn’t be happier. Having a terrible experience with previous agencies, it was so great to finally find a team that delivered on exactly what I needed, wanted and envisioned”

- Dr. Brian Franks

Our Clients

Page 24: WFC ACE 2014 Presentation - From Click To Client

“WFC were amazing to work with. They understood exactly what I wanted. They listened, advised and delivered. I am so happy that WFC will be managing my site monthly”

- Dr. Preema Vig

Our Clients

Page 25: WFC ACE 2014 Presentation - From Click To Client

“It’s just what I envisioned. It gains the trust of my visitors and showcases my experience. The team is super-efficient and made the whole process simple, hassle-free and timely”

- Dr. Toni Phillips

Our Clients

Page 26: WFC ACE 2014 Presentation - From Click To Client

OUR THANKSGift of £500

Page 27: WFC ACE 2014 Presentation - From Click To Client

STAND 4