wfc ace 2014 presentation - from click to client
TRANSCRIPT
From Click To ClientJohn Castro, Co-founder & CEO of
Websites For Cosmetics
STAND 4
My Intention
www.websitesforcosmetics.com
Some Questions
www.websitesforcosmetics.com
Source: Small Business Administration / Google Inc. Survey / Entrepreneur Inc
Some Data
www.websitesforcosmetics.com
1 in 3 people
start their
purchasing
process online
www.websitesforcosmetics.com
82% of people
follow up
either by
phone or visit
www.websitesforcosmetics.com
39% greater
revenue per
year if you
have a
website
www.websitesforcosmetics.com
50% of all
internet usage
is on mobile
devices
www.websitesforcosmetics.com
So how do
influence our
visitors to
enquire?
www.websitesforcosmetics.com
Home Page
www.websitesforcosmetics.com
Old Way
www.websitesforcosmetics.com
01 | Over Cluttered
02 | Four Offers
03 | Two Menus
04 | Too Much Text
05 | No Focus
Old Way
www.websitesforcosmetics.com
01 | Clean
02 | One Menu
03 | Clear Message
04 | Easy Navigation
05 | Focused Aim
E – I – E Formula
www.websitesforcosmetics.com
Engagement Interaction
= Enquires
www.websitesforcosmetics.com
www.websitesforcosmetics.com
Have Case
Studies
Happy Customers
=
More Customers
www.websitesforcosmetics.com
Your Phone
Number
Make It Easy
&
Mobile Friendly
www.websitesforcosmetics.com
Recent News
& Blogs
Be Up To Date
&
Personal
www.websitesforcosmetics.com
Engaging
Enquiry Form
Offer Something
Of
Value
www.websitesforcosmetics.com
Be Visual
& Textual
Design That
Caters
To Everyone
Influential Brands
www.websitesforcosmetics.com
Influential Brands
www.websitesforcosmetics.com
Q&A Session
www.websitesforcosmetics.com
“I couldn’t be happier. Having a terrible experience with previous agencies, it was so great to finally find a team that delivered on exactly what I needed, wanted and envisioned”
- Dr. Brian Franks
Our Clients
“WFC were amazing to work with. They understood exactly what I wanted. They listened, advised and delivered. I am so happy that WFC will be managing my site monthly”
- Dr. Preema Vig
Our Clients
“It’s just what I envisioned. It gains the trust of my visitors and showcases my experience. The team is super-efficient and made the whole process simple, hassle-free and timely”
- Dr. Toni Phillips
Our Clients
OUR THANKSGift of £500
STAND 4