West Michigan Chapter 62

“Build it and They will come”

ACCREDITED RESIDENTIAL MANAGER (ARM®) certification

CERTIFIED PROPERTY MANAGER (CPM®)designation

Associate Membership

ACCREDITED MANAGEMENT ORGANIZATION (AMO®)accreditation

“Build It and they will come”• Advertising Campaign in partnership with

IREM National• Letter of Introduction to select firms just

before ad placement• Fold up brochure just after ad placement

• Seek out Real Estate clubs in Universities

“Build It and they will come”• Advertising Campaign in partnership with

IREM National– Draft publications:

Grand Rapids Press; Lansing State Journal; Kalamazoo Gazette; West Michigan Business Review

- Timing to be determined, local choice

“Build It and They Will Come”• Introduction Letter prior to Ad placement

CPM® fold up brochureAMO® fold up brochureARM® fold up brochure

“Build it and They will come”

“Build It and They will Come’Seek out Real Estate clubs in

Universities -Student membership $40 year-Presentation on value of IREM

“Build it and They will come”

• Non affiliated Property Owners• Chapter 62 membership

-2004 Total members=140-ARM®=43-Associate=21-CPM®= 60-Candidate=16-3Q 2005 Total members=139

“Build it and They Will Come”

•Increase demand for credentialed professionals

•Increase value of credentialed professionals

•Increase number of candidates

•Increase number of Associate members

“Build it and They Will Come”

•Increase chapter volunteer activity

•Strengthen and extend chapter succession plan

How can we get this accomplished?

• Use credential logos in your advertising• Include credentials on your business

cards• Include credentials in all letters• Embed your email signature with

credentials• ® = ( r ) in Microsoft products

How can we get this accomplished?

• Press release to local media for all newly credentialed members

• Mentor a candidate• Engage high school career days and

career shadowing programs• Re launch web site www.IREM62.org• Leverage other IREM® assets

Other IREM® Assets• 82 chapters nationwide• 7 international chapters and several

other partnerships worldwide• Great networking and information-

sharing opportunities• www.iremfirst.org

Visit the IREM® Web site atwww.irem.org

Thank you!