WeLearn Educational SoftwareKevin Giffhorn, Founder & CEO

Kevin Giffhorn◦ National Board Certified Teacher◦ 2011 MD HS Math Teacher of the Year◦ 2007 Outstanding Educator with Technology Award Recipient◦ 2006 Carroll County Teacher of the Year◦ Ran successful pilot program for interactive technology in the classroom for

27,000+ student school district◦ Education, business, and military experience

Monica Giffhorn◦ 15 years digital marketing experience◦ Served as Marketing Director for Advertising.com (acquired by AOL for $450

million)◦ Other experience includes HT Medical (Virtual Reality Medical Simulators) and

Lockheed Martin’s Advanced Technology Lab

Company Overview

Teachers and business leaders have unfair advantage over “attendees”

Need to recopy entire PowerPoint slide or keep notes on handouts with small page views

eNotebook allows the user to bring in DOC, PPT, PDF, XLS, EPUB, images and take notes immediately without file conversion

Closest to a “digital notebook” in both education and business

Why this Technology is Important

Launched 1.0 in late February 2012 1.1/1.2 in March 2011 (small fixes) Launching 2.0 in summer 2012

What we have accomplished Listed in top grossing apps in over 50 countries in

Productivity, Education, and Overall (AppAnnie.com) Feb March revenue increased 171%

◦ (only one week in February) March April revenue increased 24.4%

Accomplishments to Date

Top 50 iPad large-scale rollouts Education

◦ 7 out of top 25, over 65,500 being used◦ 13 out of second 25

San Diego USD is ahead of the USAF◦ Business◦ Healthcare, Transportation (Airlines), Retail

iPad total sales◦ April 2012 - 67 million◦ January 2012 - 50 million◦ October 2011 - 32 million

Our Market

Can only buy app through App Store 70% - 30% split Get iTunes web page that links to App Store

◦ Website links can bring people to App Store◦ Cannot sell app through own web site

Cannot see any demographic data on sales (only country)◦ Lack of transparency makes marketing more

difficult

How Apple’s App Store works

App blog reviewers Top app review sites Google AdWords Apple’s App Store

◦ New & Noteworthy◦ Staff Favorites

How We go to Market

Split eNotebook into eNotebook Education and eNotebook Business

Basic version and in-app purchases for Premium version (a la carte or total features)

Target specialties outside of education◦ Healthcare◦ Lawyers◦ Transportation◦ Real Estate agents

Challenge – being noticed in the 500,000+ apps in the app store

Our Future – Challenges and Opportunities

Split into two apps (eNotebook Education and eNotebook Business)

Both have Standard and Premiere versions Premiere – all features are downloaded, target

price $4.99 Standard – basic features are downloaded,

target price $1.99◦ Add on features are available for $0.99◦ Get all features for $2.99

Marketing/ Revenue Changes with 2.0

Add on features Pre loaded notebooks

◦ Education All levels math (elem, middle, high college), History

(U.S., Euro, World), Science (Bio, Chem, Physics)◦ Business

General tools (planner, sales call, expense forms, mileage), Start Up Entrepreneur, Medical/Medical Transcription, Law, Real Estate, Interior Design (with camera)

Marketing/ Revenue Changes with 2.0

Provided funding to enable our e-commerce strategy Website www.enotebookapp.com

◦ Over 2,800 unique visitors◦ Average visit 4:14◦ Over 325 clicks to iTunes purchase page from website

On-going mentoring ◦ Encouragement◦ Connections◦ Advice

New markets Comparison guide Options within the app

How TEDCO has helped