welcome to the funnel - jason miller mn search summit preso
TRANSCRIPT
Jason Miller,
Sr. Content Marketing Manager @JasonMillerCA
@LinkedInMktg
Welcome to the Funnel (We’ve got leads and names)
presents
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1 of every 3
professionals on the
planet is on LinkedIn.
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Content pages
receive 7X the
page views vs.
job pages.
7X
JOBS
CONTENT
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The Definitive
Publishing Platform
Professional
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Let’s Talk About Content
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Discover
Explore
Select
Advocate 60%
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It’s up to marketers to deliver a better content experience
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The key ingredient to
a better content
experience is relevance
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Not more content, more relevant content
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Speak to the dog, in the language of the dog, about what’s in the
heart of the dog. – Roy Williams
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Useful x Enjoyable x Inspired = Innovative Content
Ann Handley’s Formula
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The Blog is the Social Media Rug That Ties the Room Together.
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A Steady Diet of Quality Content for Your Blog
The Blogging Food Groups
Monday Tuesday Wednesday Thursday Friday Saturday
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Raisin Bran
Chocolate
Cake
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Repurpose Content
The only art I’ll ever study is stuff that I can steal from.
- David Bowie
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(The Big Rock)
Who’s Doing it Right?
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(Twitter w/ Custom Image)
Who’s Doing it Right?
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(Going Visual)
Who’s Doing it Right?
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Who’s Doing it Right?
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(The Webinar)
Who’s Doing it Right?
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When you need that extra push…
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(Sponsored Update)
Inbound + Outbound = Heavy Metal Thunder
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Mobile is Accelerating Content Consumption
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Smartphone Consumption is Always On
9pm 6pm 3pm 12pm 9am 6am
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The visual is the new headline!
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Research shows that a picture is really only worth 81.4 words, on average.
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For Those About to Create Visual Content…
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5 Reasons for Going Visual
• We are all visual thinkers
• Visual language aids in decision making
• Visual is more persuasive
• Visual makes a better, longer overall impression
than simple text
• Visual connects emotionally
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The Infographic is not Dead; Claiming that Something is Dead is so Passé
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Kittens vs. Bacon
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PUBLISHER TOTAL UNIQUE VISTORS
178,809,843
TOTAL POTENTIAL VIEWERSHIP
3,024,141,647
33 LINKBACKS FROM TOP TIER PUBS
8109 SHARES
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Give Your B2B Campaign to a B2C Agency
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How Do You Know if Your Content Strategy
is Working?
Increased
referral traffic Social
Engagement
Higher
quality leads
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It's not who does it first, it's who does it best..
- David Bowie
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Big Rock Content Repurposed into “Turkey Slices”
The Sophisticated Marketers Guide to LinkedIn
Podcast: SlideShare
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eBooks:
Blogs:
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Infographics:
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The Webinar:
Physical Book:
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Take it Global:
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Interested in Content Marketing on LinkedIn?
Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm
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Now Go Create Some Bloody Good Content!
I Love You All.
Goodnight!
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People want a thrill, people want a spectacle
and people love to be entertained.
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Thank You! Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg