welcome address by alison clarke mprca, ceo, grayling uk & ireland and prca chairman

17

Upload: mattcartmell

Post on 08-May-2015

1.728 views

Category:

News & Politics


0 download

TRANSCRIPT

  • 1. Growth Diversity International The Future

2. Money and members Leadership Member Services UK as global hub of excellence Our stature 3. In April 2013 alone Facebook lost 7.4 million users in the UK and US, more than twice as many as the previous 5 months combined 0.0 0.5 1.0 1.5 2.0 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Snapchat Average monthly active user, 2012, thousands 0.0 0.5 1.0 1.5 2.0 Dec 11 Apr 12 Jul 12 Nov 12 Jan 13 Apr 13 Line Average monthly active user, 2011-13, millions 0.0 0.1 0.2 0.3 0.4 Jan 11 Dec 11 May 12 Sep 12 Jan 13 WeChat Registered users, 2011-13, billions 0% 5% 10% Jan 13 Feb 13 Mar 13 Apr 13 Vine Monthly Active Users, % of total USiPhone MAUs 4. 0 60 120 180 1990 1993 1996 1999 2002 2005 2008 2011 2014 2017 2021 Three billion internet users by 2015 Mobile broadband connections multiplied by 150%+ in the last year, to half a billion 15 billion global network connections by 2015 (including machine-to-machine) Worldwide internet traffic 19902000 PB/month, thousands WWW is born Digital decade 17x growth 2008-2020 +25% 2008-2020 CAGR +23% Video +20% other Forecast model Machine to machine 5. Africa: 2,527% increase in Internet users between 2000-2011 (and still only 11% penetration) India: 18m new subscribers per month China: 650K cell towers (vs. 245K in the US) GDP growth, 2013 forecasts, % Source: IMF6 Insufficient data 6. Every 2 days we create as much information as we did up to 2003 since the dawn of civilisation. Eric Schmidt, 2010 0 5 10 15 20 25 30 35 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Unstructured data Structured data Zettabytes were only here 1,200,000,000,000,000,000,000 7. Source: Pew Research Centre 2012 News consumption survey 20% 30% 40% 50% 60% 70% 1991 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 Where did you get news yesterday? 55% watched news on TV 39% got news online/digitally 33% listened to the radio 29% read a newspaper As of 2012, online news revenue has surpassed print newspaper revenue 8. Global media consumption per week is increasing exponentially Source: Carat 9. Over 50% of people have learned about breaking news via social media rather than official news sources 10. PR 70% of marcomm students in Europe believe that 'PR thinking will dominate the way all agencies respond to briefs within a decade 81% saw content marketing becoming an essential part of their jobs 90% say that in 10 years, full-service agencies would feature practitioners that are comfortable creating strategies in advertising, direct, social, digital and PR 11. Digital agencies have become ad agencies, media agencies have become integrated agencies, ad agencies have become PR agencies. What about us? Crispin Porter + Bogus Awarded Interactive Agency of the Year at Cannes Andrew Walmsley on Digital: Media Agency Melt Down Mindshare plots creative agency launch CHI launches full-service agency Sherabi to run BMBs social media arm BMB Prepares to Launch PR Division Graham Drew to Become Head of PR at VCCP Glue Swipes 3 from Euro RSCG Dare and MCBD to merge 12. The world has changed Our business has changed Change is the only constant BUT We are still the storytellers Engaging stakeholders is our mission