trade book review prca 3711
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Book Review on Naked Conversations: How Blogs are Changing the Way Businesses Talk With CustomersTRANSCRIPT
TRADE BOOK REVIEW
NAKED CONVERSATIONS: How Blogs are Changing the Way Businesses Talk With Customers
Robert Scoble/Shel Israel
Ashley Renfroe
AUTHOR BIO’S
ROBERT SCOBLE
• Blogger one of the most famous egobloggers
• Author of Naked Conversations• Scoble’s blog came to prominence
during his tenure at Microsoft• Scoble never attained a college
degree• Currently employed at Rackspace
SHEL ISRAEL
• Author • Co-author• Speaker • Senior fellow to the Society for
New Media Research (SNCR) • Serves on the advisory boards
to the Social Media Club and SmartBrief on Social Media
WHAT DID I LEARN?
HOW TO DO IT RIGHT
• Chapter 11• 11 tips on how to blog the “right way”• “The trouble with doing something right the first time is
that nobody appreciates how difficult it was.” – Walt West
Tip # 1: What’s in a name?
• Why would someone want to read this?• How would anyone know what the blog is about?• What would someone type in the search bar to find your blog?
Tip # 2: Read a bunch of blogs
• Blogline Citations• Feedster• IceRocket• PubSub• Technorati
Tip # 3: Keep it simple
• Keep
• It•Simple
•Stupid
Tip # 4: Demonstrate Passion
Tip # 5: Show your authority
• Blog about what you know• A cat lover wouldn’t blog about dogs….
Tip # 6: Add comments
• A good blog allows conversation• provide an area for feedback or comments• “Living Room Rule”
Tip # 7: Be accessible
• Provide other means of contact
Tip # 8: Tell a story
• Tell your story• Elements of good stories:
• Conflict• “Teases”• Name Dropping• Case Studies
Tip # 9: Be linky
• Don’t be afraid to link your blog to other sites• A good blog will link to everyone
• Friends• Enimies• Competitors
Tip # 10: Get out into the real world
• Don’t be one-dimensional• Humanize yourself
Tip # 11: Use your referrer log
• Listen to what people say about you
SURPRISING INFORMATION
NEGATIVES OF BLOGGING
Wherever there are
roses there are thorns
I WANT TO LEARN MORE ABOUT…
REFERRER LOGS
YES
Should this book be recommended to others?
Blogging has really started to take over social media, especially for businesses. This book would offer some great information to people that are wanting to get into the blogging world.
ASHLEY RENFROEPracticum 3711 Spring 2010
• Public Relations Major, Marketing Minor• Current status: junior
•Website: http://ashleyprisfunrenfroe.wordpress.com/
• Email: [email protected]