prca breakfast: seo for prs
TRANSCRIPT
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SEO for PR
PRCA breakfast - 16 June 2010
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Missed opportunity for PR?
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Not all search results are equal
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Keyword planning
Google-friendly web pages
Linking: popular and relevant
Volume of indexed pages
Straightforward SEO
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Planning
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Building Google-friendly web pages
URLs
Page titles
Meta descriptions
Meta keywords
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Building Google-friendly web pages
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Creating keyword driven content
Editorial principals
Headline
In content keywords
Outbound links
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Creating keyword driven content
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Link strategy
Influence• Google PageRank
Popularity• Traffic• Relevance
Keyword alignment• Community
Source: http://en.wikipedia.org/wiki/PageRank
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Linking tactics
1. Reciprocal links2. Social media sites3. Sticky content4. Online media5. Syndicated articles and press
releases6. Guest blogs7. Commenting (as a means of
engagement)8. Linking-out
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Press releases and SEO
Editorial principals
Multimedia
Long tail strategy
Press release as gateway
Highly effective SEO tool
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Blogs and SEO
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Analytics
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Further reading
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Thank you
@waddswadds.co.uk/blog