weight watchers nmdl presentation
DESCRIPTION
This is the final presentation for my NMDL class. It is an digital strategy proposal for Weight Watchers.TRANSCRIPT
![Page 1: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/1.jpg)
• Weight management• 1.2 million weekly members in 30 countries• $1.45 billion in revenue• eTools
![Page 2: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/2.jpg)
Challenges• Lots of competition• Meetings cut into busy lives
Goals• 300,000 new online memberships• Compete with other online companies• Continue growing social media
![Page 3: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/3.jpg)
Buyer Personas
Wendy the working mom
Carrie the college student
![Page 4: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/4.jpg)
The Big IdeaThree-Month Online Membership=Weight Watchers Product Coupons+Recipe Cards+Waived Sign-Up Fee
![Page 5: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/5.jpg)
Social Media Strategy
![Page 6: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/6.jpg)
Other Strategies
Article Integration
Sharing incentive
![Page 7: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/7.jpg)
Google AdWordsKeywords: easy diet plan, online weight loss, weight loss coupons
$1 max CPC, $1000 daily max
![Page 8: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/8.jpg)
Budget300,000 three-month memberships = $16 millionPromotional costs = $9.7 millionProfit = $6.3 million
![Page 9: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/9.jpg)
TimelinePromotion runs from March until June• Social Media• Article Integration• Google AdWords
![Page 10: Weight Watchers NMDL Presentation](https://reader033.vdocuments.us/reader033/viewer/2022051323/5483ee1d5906b5bc158b469d/html5/thumbnails/10.jpg)
Measurement• Online memberships• Clicks - Google Analytics• Fans and followers• Feedback - Hootsuite