weight watchers
DESCRIPTION
TRANSCRIPT
![Page 1: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/1.jpg)
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TARGET AUDIENCE- WOMEN 24-46
![Page 3: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/3.jpg)
OBJECTIVES/GOALS
• Gain larger fan/consumer base
• Increase awareness of the Weight Watchers brand
• Promote healthy eating habits
![Page 4: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/4.jpg)
GETTING INVOLVED!
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MEDIA
Social Media
Contests
SEO/SEM PR
![Page 6: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/6.jpg)
2013 HEALTHY EATING CONTEST!
![Page 7: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/7.jpg)
BUDGET
• $24,000 for Google Ad Word 30 day campaign
• Free, but time consuming in-house social media marketing. (Approx. 12-14 weeks)
![Page 8: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/8.jpg)
MEASUREMENT
• Google Analytics
• Facebook Insight
• Social Media Analytics
• Customers
![Page 9: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/9.jpg)
SUMMARY
We want Weight Watchers to gain larger fan/consumer base, increase awareness of the Weight Watchers brand, and be able to promote healthy eating habits.
With the combined use of SEO/SEM, PR, and social media, these goals are attainable.
![Page 10: Weight Watchers](https://reader033.vdocuments.us/reader033/viewer/2022061202/546acbe7af7959664c8b5500/html5/thumbnails/10.jpg)
QUESTIONS
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