Amazon is dream of all e-commerce

Amazon forward first book to someone from garage of Bezo in 1995.

Now, Amazon sells more books in seven sites at each country, Amazon.com. And it has large space storehouse.

It’s dream of all e-commerce.

Bezo is specialist of innovation and business.

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Background of Amazon

Amazon is running based on Linux.

Amazon has three biggest databases in the world. Each total capacity is 7.8TB, 18.5TB, 24.7TB.

Central Amazon data warehouse consists of 28 HP’s servers which each node has 4 CPU.

This Amazon architecture process some million times per day.

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Amazon’s e-commerce style

Amazon.com sells almost things from own warehouse.

At first, Amazon started as book store. But after 10 years, Amazon e-commerce extended like being present.

Moreover, third-party sell something in Amazon.com now.

They rent space from Amazon.3

Amazon’s marketing

Amazon aiming for one goal, "To be Earth's most customer-centric company where people can find and discover anything they want to buy online."

To get this goal, Amazon’s marketing is complex and large scale and dynamic.

Amazon’s marketing consists of efficiency of cost and self advertisement.

Amazon want to add value to own web site.4

Follows user

Amazon follows user movement.

Amazon gets data to recommend optimal product if we visit Amazon.com.

We visit Amazon.com next time, we are recommended some products by this data.

This data consists of many types. For example, product that we had bought or result of search, etc.

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Problem of data

One problem happens by Amazon’s getting data. It’s privacy.

Datas that product that we had bought, result of search are our private movement. So, Amazon have to use this data carefully.

But Amazon share this data with other child companies. I think it’s problem.

In spite of this, we enjoy Amazon’s product recommendation.

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