week 4: workbook presenting · 3 the 4 ps of winning digital business - week 4 workbook presenting...

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Presenting

the 4 Ps of Winning digital Business

Author: Joanne Sweeney-Burke, CEO Digital Training Institute ©

Week 4: WorkBook

Pricing

Pitching

Presenting

Prospective Clients

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The 4 Ps of Winning DigiTal Business - Week 4 WoRkBook | PResenTing


introduction

Presentation template

tips to prepare for a customer presentation

Presentation skills cheat sheet

table of Contents

Page 3

Page 4

Page 5

Page 6

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Presentation skills are vital for all aspects of business life. However, when you are making a presentation to secure a digital marketing or social media contract then you need to impress.

introduction

Often this is the last hurdle to get over to win that crucial contract, so you don’t want to mess up!

In this week’s course I am going to give you the following knowledge to help you improve your skills:

1. Preparing for a customer presentation 2. Presentation skills 3. The presentation template4. Preparing nasty questions5. Presentation follow up6. Getting down to business

This is the final module of the four-step program to winning new digital marketing clients.

As part of this module you will get the following resources:

30-minute call

facebook group

Workbook

PowerPoint Presentation

Webinar

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Presentation templateDownload the presentation template via the members area.

1. Loginhttp://digitaltraininginstitute.ie/login/

2. Go to the resources pagehttp://digitaltraininginstitute.ie/win-digital-business-resources/

3. Download template

Screenshots of presentation template - download PowerPoint version via members area

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tips to prepare for a customer presentation

Do your market research: Make sure you understand the prospect’s business model, customers and competitors and their industry in general.

Who’s going to be there? Find out who’s going to be there, their name and job title, as you will want to be able to mention them by name when you arrive.

What will you wear? Dressing for success is important, but dressing for comfort and confidence is equally important. We all have different dress styles which reflect our personality, but always look professional. Make this decision a day or two before your presentation meeting as you don’t want to worry about this at the last minute.

Presentation on screen: Find out if there are screen facilities, if you need to bring your own laptop, if you need a HDMI cable, if you need to bring a clicker or if they will provide one.

Presentation handouts: Bring a copy of the slides for everyone attending the meeting. Also provide a spare copy just in case or for another staff member who might be interested. Follow up with a soft PDF copy of your presentation via email after the meeting.

Rehearse your presentation: Deliver your presentation standing up and speaking aloud as if you were doing it for real. If you want you can do it in front of a colleague, family member or peer who will give you constructive feedback. Often we don’t see our presenting idiosyncrasies so we need somebody else to observe us.

Don’t read notes: Please do not read notes at a presentation as immediately it will suggest you don’t know what you are talking about. If you spend time working on a presentation, then you should instinctively know what you need to say and why you are saying it.

If in doubt leave it out: Don’t put content into your presentation that you are not 100% confident of delivering, because when it comes to Q&A you might get caught out.

Complete your presentation: Use my template to put your presentation together and remember to talk always about your customer and not yourself. Check for typos and design clarity and ask somebody else to proof it for you.

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Presentation skillscheat sheet

Make a confident entrance: Walk in with confidence and give a good solid handshake, smile and look at each person attending right in the eye;

Eliminate tension immediately: Cut the tension with some small chit chat but don’t overdo it (e.g. this is a great location for a meeting; your offices are very accessible, you gave me great directions.)

Set up: ask where you should set up and hand out your presentation slides.

Prevent dry mouth: Make sure you have water so bring your own – if you ask for water and there is none available, it might put you off. So have your own bottle to hand if none is provided.

Get your presentation on screen: Don’t be afraid to ask for help if experiencing technical difficulties, it happens to everyone. And don’t panic.

Composure is key: Even if you don’t feel confident, you have to give off a sense of confidence because they will not hire a consultant or strategist that isn’t confident.

Smile when you talk and move around: Smiling when you talk will give your voice a more positive tone to evoke confidence. Moving around rather than being cemented to the spot will help you be more fluid in your presentation.

Pause: It’s important to stop – to breathe, to take a drink of water, to slow your pace down. Sometimes I talk too fast so creating pauses helps me present at an optimum tempo.

Seek feedback: Don’t wait to the end of the presentation for questions. Be sure to ask for feedback as you go through your presentation to nip any negativity in the bud immediately. You don’t want it to linger.

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Presentation skills cheat sheet

Prepare your nasty questions: Have your nasty questions prepared. What do you not want to be asked or what possible questions may they ask? Be prepared and write down those questions and prepare answers.

Don’t bluff: If you don’t have an adequate answer just be honest and tell them you will get more information or come back to them.

Remain professional: No matter what unfolds in the presentation always remain professional. Don’t get too comfortable and starting telling stories of your last night out or client information.

Make the most of the time with a prospective client: Make sure you ask any questions that you have before you leave the meeting, don’t waste this golden opportunity.

Next steps: Suggest next steps for both of you or ask the client who they would like you to follow up with.

Say thank you: always thanks a prospect for the opportunity to present, show your gratitude.

t: 1890 815 625 | M: 087 6237373e: [email protected]

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week 4: workbook presenting · 3 the 4 ps of winning digital business - week 4 workbook presenting...

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