websites & social media - pekin lions...web address register domain name step 1 bluehost.com...
TRANSCRIPT
Websites & Social Media
Building your club’s
online presence
Agenda
1) Define Website’s Purpose
2) Maintaining an Active Site
3) Utilizing Social Media
4) Lions Brand Resources
Building your club’s
online presence
5) Image Resources
6) Pekin Lions Club Website Tour
7) Web Design & Development Options
8) Going Forward
Why Have an Online Presence
Is it worth the effort?
Internet
Why Have an Online Presence
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Building your club’s
online presence
Search
Engines
11.9 billion searches are conducted on Google monthly. That is a
sizeable amount of traffic to capitalize on by creating strong content.
Content Event or training videos, annual reports, newsletters, informational
brochures or blog posts are forms of content used to increase
chances of being found within the result of organic google searches.
Increase
Efforts
Having an online presence is a great way to help fundraising efforts.
92% of people trust their friends recommendations and when they
share it’s more powerful than a newspaper or local radio station.
Build
24-7-365
Traditionally, we’ve worked hard at building community through
events and get-togethers,. Now we can build at 24-7-365 community
using social media. This will cultivate peer-to-peer communication.
Influence
& Reach
Engage with influencers in our area to help spread the word as well
as reach the people we are actually serving in the community.
Website’s Purpose
What will be the function of your website?
Purpose
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Building your club’s
online presence
Who and What is a Lions Club?
What You Do, How and Why?
Geographic Scope of Your Reach
Donor & Volunteer Testimonials
Educational
Generate Leads
Gain Supporters
Prompt Visitors to Join or make Contact
Invite to and inform of Events
Call-To-Action
PURPOSE
GOALS
Histories Substantiate Club’s Mission
Team Creates Personal Connection
Updates Establish Consistent Activity
Thanking Donors Regularly
Establish Credentials
Fundraising Projects
Community Service
Calendar & Event Info
Worthy Club News
Informational
Maintaining an Active Site
Suggestions For Keeping Your Online Presence Active.
Maintaining an Active Website
8
Building your club’s
online presence
Keep
Active
An active website makes people aware
your non-profit is still living, breathing,
actively serving your cause, and seeking
opportunity and support
Open For Business 1
Keeping active helps grow your
connection with the community
Grow Connections 4
Ensures the site maintains a level of
professionalism and is a resourceful
knowledge basic
Authentic 2
You will lose followers if the site doesn’t
cater to today’s user requirements
Keeping Connected 3
Maintaining an Active Website
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Building your club’s
online presence
While tying all these services together can save you a great deal of time, not
every message is right for sending to all services at once. Each are all very
different sites that draw users for very different purposes. A message meant
for your fans on Facebook might not read as well on Twitter, or vice Versa.
Share with:
• Personal Profile
• Member’s Profile
Share with:
Share with:
• Blog
Share with:
• Blog
YouTube
Tie with:
Share with:
Blog
Social Media
A good rule of thumb is to maintain a minimum of two social media profiles
Also visit Lions and Social Media and Lions SMILE
Using Social Media
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Building your club’s
online presence
value/ shared/promotional
7020 10 rule
Use a page rather than
personal profile. Add
engaging cover image.
Ask members to Like &
Share. Boost Ads.
Nonprofits on FB
70 20 10
• Events
• Share Testimonials
• Ask for cause-related
comments
• Thank People
• Invitations to events
Dummy
Title
With over 400 million
users, Instagram is the
largest mobile social
network in the U.S.
Utilize hashtags to
crowdsource images,
raise awareness and
increase donations.
Instagram Tips
1000 Words
• Show off what you’re
doing & the results
• Pictures of events
• Report live events in
real time
Generate traffic to your
website when pins link
back to their original
source, you.
Add contributors to
collaborate with team
members in pinning
Pinterest Marketing
Me + Contributor
• Link to press
coverage of your
cause
• Educate
• Share news of
common interest
71% of Americans use video-
sharing sites like YouTube.
It is said, YouTube is the
second most powerful social
network for consumer
engagement.
Engage with YouTube
Nonprofit Program
• Behind the Scenes
Footage
• Photo Montages
• Tell Stories Visually
• Follow Other Clubs
• Slides from events
YouTube
According to Nonprofit
Communications
Trends Report, 76% of
nonprofits are now
using Twitter.
It’s the second most
popular option after
Facebook.
Pro Twitter Tips
Engage Actively
• Announce Awards
• Welcome New
Members
• Ask Questions
• Share Facts & History
Social Media Timeframes
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Building your club’s
online presence
Thursday Friday
9 AM 1 PM 3 PM
Monday Thursday
2 AM 8-9 AM 5 PM
Saturday Sunday
2 AM 2 PM 9 PM
Mon Tues Wed 1-3 PM
Thurs Fri 11-2 PM
Sat Sun 8-10 AM
YouTube
Wednesday
12 PM 3 PM 5 PM 6 PM
Traffic: Monday 10 AM
Comments: Saturday 8 AM
Inbound Links: Mon Thurs 6 AM
Blog
Best Times to Post on Social Media
S M T W TH F S FACEBOOK INSTAGRAM
YOUTUBE
PINTEREST YOUTUBE BLOG TWITTER
Browser
Button
Share &
Collaborate
Lions Brand Resources
The rules for promoting and using Lions resources
COLORS TYPEFACES PHOTOGRAPHY LOGO EMBLEM ACCENT BAR
Lions Brand Resources
16
http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php
Building your club’s
online presence
Lions Brand Resources
17
http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php
Building your club’s
online presence
Primary Color Palette
Full Color Palette
The Design Tools p18
Helpful Tool: Firefox Color Picker Addon
Lions Brand Resources
18
http://members.lionsclubs.org/EN/resources/communicate-your-activities/brand-resources.php
Building your club’s
online presence
WARMTH FRIENDLY HAPPY DIVERSITY FUN
Image Resources
Free and Attribution Not Required
Free Image Resources
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Building your club’s
online presence
Free images and videos you can use anywhere. pixabay
Github Awesome Stock Resources
Including branding photos and Logos Lions Member Center
Free (do whatever you want) high-resolution photos. unsplash
Branding photos of Lions available for Lions Lions Pinterest
Adobe Spark Create social graphics, web stories and animated videos
Pekin Lions Club Website Tour
A quick look at the Pekin Lions website
Pekin Lions Club Site Hierarchy
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Building your club’s
online presence
Name Quote Video
Introduction
How we raise funds to
support our cause
Fundraisers
What we do and why we do it
Our Cause
Information to
update automatically
Dynamic Updates
Gets prominent spot
Largest Contribution
One Stop Reference
Footer
BUILDING HIERARCHY
Website Responsiveness
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Building your club’s
online presence
Web Design Development Options
Three Options
E-Clubhouse
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http://www.e-clubhouse.org/
Building your club’s
online presence
Creating It Yourself
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Building your club’s
online presence
Owning your own domain name
looks far more professional and
is affordable; typically, about
$30 a year.
This is often free with a host,
but remember to compare
renewal fees.
Best Domain Name Registrars
Web Address
Register
Domain
Name
STEP
1
Bluehost.com
Hostgater.com
Ipage.com
Inmotionhosting.com
TMDHosting.com
Hosting Facts
Typically, a website will cost
around $2.95 to $5.00 per
month.
Hosting Service
Find
Hosting
STEP
2
A free Content Management
System (CMS) that is user-friendly
for building websites and
managing your own online content.
Responsive – Mobiles & Tablets
Must also use a Child Theme.
Allows multiple users with different
levels of editing permissions.
WordPress How To
27.5% of Internet uses WP
WordPress
Select
Platform
STEP
3
There are ample free
and paid themes. Google
search or use
WordPress.org
I used Maisha –
Charity/Non-Profit $60
Comes with Child Theme
Site Template
Select
Theme
STEP
4
OR, USE
MINE!
Stay
Tuned!
Maisha WordPress Theme
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Building your club’s
online presence
• Created for Charitable Organizations
• Responsive & Mobile Friendly
• Different Home Page Options
• Easily Customizable
• Child Theme Included
• Excellent Documentation
Maisha at Mojo
Maisha WordPress Theme
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Building your club’s
online presence
WordPress Plugins
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Building your club’s
online presence
Resize, Optimize &
Compress Images
Smush
Images
Helps prevent hacking
Wordfence
Security
Improve search
engine optimization
Yoast SEO
SEO
Clone a post or page
Duplicate Post
Cloning
Accept online
donations
Give – Donation Plugin
Donations
Manage Contact
Forms with CAPTCHA
Contact Form 7
Contact
Backup Website to
an online source.
Updraft
Backup
Create & Share
Club Events
The Events Calendar
Calendar
Instantly share your
Social Media Feed
Instagram Feed
Social Feed
Social Share
Encourage Visitors to
share your content
Addthis
Erika’s Lions WordPress Theme
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Building your club’s
online presence
• Created for Lions Organizations
• Consistent with Lions New Framework
• Lions Branding Colors
• Lions Branding Images, plus those I make
• Responsive & Mobile Friendly
• Events Calendar and Donations Pages
• Social Media integration
• Other engaging lions resources, such as video’s
• Common Lions Page Templates (Projects,
Fundraisers, Etc.)
• Easily Customizable
• Child Theme Not Necessary
• Excellent Documentation
Erika’s Lions WP Theme
CURRENTLY UNDER CONSTRUCTION, STAY TUNED!
ESTIMATED COST:
Hire a Professional
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Building your club’s
online presence
Erika’s Web Design Services
33
Building your club’s
online presence
• Domain & Hosting 1 Year
• Theme Purchase
• Customized Pages
• Event Calendar, Donation , Contact Form
• Customized Dashboard
• Setup Users with their functions
• Blog with Sidebar
• Backup Setup & Security Plugins
• Documentation for ongoing use
Package Includes
WordPress Site
Full Creation
$500
Cost • Payment
• Desired domain name
• All images, graphics, & videos to be used, including headers, projects,
fundraisers, featured, content, team members, events, blog posts, etc.
• Content for all pages and sections outlined below, including video’s and club
pictures. (Links to images and video’s found online are sufficient)
• Board member information, including full name, title, bio, phone number,
email, personal social media links (ex: Facebook, Instagram, Pinterest,
LinkedIn, any existing website, etc.)
• Paypal set-up for donation page
• List of your clubs typical fundraisers and services
• Online source for backup storage (dropbox, google docs, etc)
• List and links to clubs social media networks
• List of names and information for member(s) who will maintain website
Required From You
• Homepage
• About
• Board Members
• Projects
• Contact
• Become A Lion
• 2-3 Events For Events Calendar
• Donate
• 2-3 Blog Posts
Suggested Initial Pages and Sections
Going Forward
Recommendations For Once The Site Is Live
Going Forward
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Building your club’s
online presence
It’s live, now drive traffic to it.
Helps Google index it faster &
improves your SEO rankings.
Spread the Word
• Email Newsletter
• Social Media
• Word of Mouth
Users rate sites by reviews
Ask For Reviews
• Google Review
• Testimonials on Website
After a while, keep things fresh
by updating your site’s content.
Keep Things
Fresh & Updated
• Change Out Images
• Updating Content
• Update Content Info
Google declares a site “alive”
or “dead”. To be alive, you
need visitors & content updated
Build Site Content
• Blog
• New Pages
• Updated Content
Event Scenario
Pancake Breakfast
Event Scenario: Pancake Breakfast
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Building your club’s
online presence
Your club has decided to hold a Pancake Breakfast fundraiser in two months. Members begin collaborating ideas for holding
the best and biggest pancake breakfast ever and post their findings in a secret board on PINTEREST to be discussed during
the next meeting.
The date has been selected and a compelling CALENDAR EVENT has been added to both the website and the
FACEBOOK page, both linking to each other. A BLOG post has been made linking to both of the event pages and describes
the excitement for what to expect. The post includes examples of what the club has done in the past with the funds raised
during previous breakfasts, and describes in the value attending and supporting this event will have for the community. This
blog post is shared to both FACEBOOK and public pancake breakfast PINTEREST Board. A graphical ad for the event is
shared to INSTAGRAM and TWITTER with a hashtag #[CLUB]LIONSPANCAKEBREAKFAST. A creative genius in your
club creates a promotional video for the pancake breakfast which is uploaded to YOUTUBE, shared to FACEBOOK, and the
public pancake breakfast PINTEREST Board. Because the BLOG sidebar is set-up to show the most current promotional
YOUTUBE video, the website has auto-updated. TWEETS are being made, “What’s your favorite pancake topping?”
“Sausage or Bacon with pancakes - which is better and why”, and “Lion Johnny says he can flip pancakes like a juggler. Do
we believe him?!” One last thing, while we’re in the BLOG, lets create a scheduled post for the day of the event with an
INSTAGRAM feed linked directly into it with a reminder to support the cause, eat the delicious food, and discover Lion
Johnny’s true level of pancake juggle control.
#[club]LionsPancakeBreakfast
Event Scenario: Pancake Breakfast
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Building your club’s
online presence
A fellow Lion finds a great article, “Top 10 Reasons to Eat Pancakes!” which is shared to the public pancake breakfast
PINTEREST Board and then to FACEBOOK. The event is fast approaching and a countdown timer is added to the BLOG
and FACEBOOK. Conversation is abuzz on the ol’ TWITTER, all Lion members have invited all of their local FACEBOOK
friends via the FACEBOOK event invite feature, liked and shared the posts to their own walls, joined in the TWEETING
conversations, and made bets over Johnny’s flapjack skills.
Event day has arrived and members have started their magic in action. Sharing photos live on INSTAGRAM , FACEBOOK
video’s live, TWEETS with behind-the-scene insights, bloopers, Top Ten Best Moments, and that creative genius is recording
Johnny’s impressive skills for YOUTUBE . Everything is using the assigned HASHTAG. Since the website has a page
dedicated to Pancake breakfasts, visitors are met with up-to-date content featuring the event in action and later all of the
content related to the most recent breakfast without any extra effort.
The event was a success. One last thing, return to the FACEBOOK event page and TWITTER asking for feedback! “How
did they enjoy it?”, “What was their favorite part.” Add those testimonials to the Pancake Breakfast page on the website.
Finally, Remember to connect future contributions to the community to the generosity of those who took the time to visit your
pancake breakfast fundraiser, which allows the [NAME] Lions Club to serve in this amazing capacity.
#[club]LionsPancakeBreakfast
THANK YOU
Building your club’s
online presence